Section

Drinks

Explore a world of beverages, from artisanal cocktails to healthy smoothies and everything in between.

A diverse group of young adults laughing and enjoying various flavors of kombucha in a bright, contemporary cafe setting, symbolizing a shift in social drinking habits.

Gen Z's kombucha craze reshapes beverage industry trends

Despite decades of dominance, traditional alcohol consumption among Gen Z is down 20% compared to millennials at the same age, fueling a $2.

Daniel Moretti· Jul 5· 3 min
Three new Sazerac ready-to-drink cocktail cans: Lovebug Hard Cream Soda and two whiskey lemonades, displayed on a bar with whiskey bottles in the background.

Sazerac Launches Three New Ready-to-Drink Cocktails, Including 9% ABV Option

Sazerac, renowned for its venerable whiskey and spirits portfolio, is now rolling out a vodka-based, sugar-free hard cream soda alongside two whiskey lemonades, priced at $18.

Daniel Moretti· Jul 4· 3 min
A pint of Nymbl's protein ice cream, showcasing its creamy texture and healthy ingredients, positioned attractively on a kitchen counter.

Nymbl's Protein Ice Cream Offers 38g Protein Per Pint

At the 2026 Summer Fancy Food Show, exhibitors unveiled ice cream with 38 grams of protein per pint and jams boasting 8 grams per serving.

Daniel Moretti· Jun 30· 3 min
M&S 'Distilled' spirits collection featuring vodka, gin, rum, brandy, whisky, and tequila, displayed attractively on a store shelf.

M&S Launches Two Extensive New Spirits Ranges

Scotch whisky sales plummeted 8.

Daniel Moretti· Jun 29· 3 min
Dolly Parton's 'Cup of Ambition' coffee brand logo prominently displayed on a steaming mug in a sunlit cafe setting.

Dolly Parton launches new coffee brand, 'Cup of Ambition'

Dolly Parton, 78, officially launched her new 'Cup of Ambition' coffee brand on October 26, 2023, according to a Company Announcement .

Daniel Moretti· Jun 27· 3 min
A middle-aged woman contemplating a glass of wine, with a subtle, ominous background suggesting the link between alcohol and breast cancer.

Middle-aged women drink more, unaware of breast cancer risks

In 2019, alcohol use directly linked to an estimated 44,180 breast cancer cases in women, or 16.

Daniel Moretti· Jun 25· 3 min
Three new Sazerac canned cocktails: Lovebug Hard Cream Soda, Endless Afternoon Whiskey Lemonade, and Buckhorn Whiskey Lemonade, displayed on a bar.

Sazerac Launches Three New Canned Cocktails for RTD Market

Sazerac Co. just unleashed 16 new Stock Keeping Units (SKUs) into the domestic ready-to-drink market, signaling an intense push into the booming category. This extensive launch positions Sazerac aggre

Daniel Moretti· Jun 24· 3 min
A lively Charlotte bar scene with patrons enjoying artfully prepared zero-proof cocktails, showcasing the city's embrace of the sober curious movement.

Charlotte embraces soft cocktails and zero-proof lifestyle

Charlotte's first dedicated zero-proof bottle shop, 'The Mindful Mixer,' opened last month in South End, reporting sales 50% above initial projections, according to The Mindful Mixer Owner .

Daniel Moretti· Jun 23· 4 min
A bottle of Hennessy ready-to-drink cognac cocktail sits on a bar, ready to be served, embodying luxury and convenience.

Hennessy Launches Ready-to-Drink Cognac Cocktails in Variety Bundle

Hennessy, a brand long associated with luxury cognac, has just launched a new line of ready-to-serve cocktails, including a 'Henny Rita' and 'Henny Iced Tea.

Daniel Moretti· Jun 20· 3 min
AI interface analyzing flavor profiles at a futuristic bar, showcasing technological advancements in beverage innovation at Bar Convent Brooklyn 2026.

Bar Convent Brooklyn 2026 Showcases Tech-Driven Beverage Innovations

At Bar Convent Brooklyn 2026, a major spirits conglomerate revealed that 30% of its new product development for 2025-2026 is now guided by AI-driven flavor profile analysis, cutting R&D cycles by 40%,

Daniel Moretti· Jun 18· 4 min
A glowing bottle of hydrogen-infused sparkling water surrounded by bubbles, representing the booming market despite limited scientific awareness.

Hydrogen Infused Sparkling Water Market Booms Despite Limited Awareness

Last year, global sales of hydrogen-infused water quietly surged past $400 million, an economic milestone that largely escaped the notice of many medical professionals.

Daniel Moretti· Jun 17· 5 min
Lavazza Tablì zero-waste coffee tab dissolving in hot water to make espresso, showcasing its 100% coffee composition.

Lavazza launches innovative 100% coffee tabs, Tablì, in US

Lavazza has launched a groundbreaking single-serve coffee tab in the U.

Daniel Moretti· Jun 10· 3 min
A lively outdoor summer party with friends enjoying colorful, refreshing cocktails on a sunny day, showcasing simple and innovative drink recipes.

Summer Drink Recipes: Simple & Innovative Mixes

For June entertaining in 2026, publications are offering at least 16 cocktail recipes, providing options for easy summer drink recipes for entertaining.

Daniel Moretti· Jun 9· 3 min
Supermarket aisle in June 2026 showcasing a wide variety of functional beverages, with consumers choosing them over traditional sodas, indicating a major market shift.

June 2026 Trends Show Functional Beverages Leading Emerging Drink Market

In June 2026, supermarket chains are dedicating 20% more shelf space to functional drinks than traditional sodas, according to Grocery Dive Analytics.

Daniel Moretti· Jun 7· 3 min
A diverse group of people happily toasting with various colorful ready-to-drink cocktails, symbolizing the growing popularity of RTDs over traditional spirits.

Ready-to-drink cocktails now exceed vodka market value

Last year, the ready-to-drink (RTD) cocktail category quietly surpassed vodka in global market value.

Daniel Moretti· Jun 6· 4 min
Popeyes Cajun Cheddar biscuit mix and Tom Holland's Bero shandies displayed side-by-side, representing the trend of at-home consumption.

Popeyes launches biscuit mixes as Tom Holland's Bero eyes non-alc

A 12-pack of Tom Holland's Bero shandies will hit Target shelves in June 2026, just as Popeyes' Cajun Cheddar biscuit mix becomes available nationwide at Walmart.

Daniel Moretti· Jun 6· 3 min
Diverse group of Canadian friends happily sharing and enjoying a variety of colorful ready-to-drink cocktails on a sunny outdoor patio.

Canadian consumers embrace ready-to-drink cocktails, driving market growth

Canadians bought just over 40% more ciders and coolers between April 2020 and March 31, 2021, according to Statistics Canada .

Daniel Moretti· Jun 5· 3 min
Assortment of healthy, colorful summer drinks like infused water, sparkling fruit beverages, and iced teas, perfect for staying hydrated.

Healthy Hydrating Drink Options for Summer

A single 12-ounce can of popular lemon-lime soda packs 39 grams of sugar—more than an adult's daily recommended limit.

Daniel Moretti· Jun 4· 4 min
A lively and diverse group of people enjoying creative cocktails in a stylish, modern queer-friendly bar with warm, ambient lighting.

New Queer Bars and Cocktail Scenes Blossom in Major Cities

This May, Ring Ding Ding, a new queer-friendly, Thai-influenced bar, opened its doors in Portland.

Daniel Moretti· May 29· 3 min
A diverse group of people happily drinking colorful ready-to-drink cocktails outdoors, symbolizing the rise of RTDs over traditional spirits.

RTDs boost sales as traditional spirits decline 4.4%

In Q1 2026, spirits-based ready-to-drink cocktails surged by 30% in dollar sales.

Daniel Moretti· May 27· 3 min
A steaming mug of unsweetened tea and a cup of black coffee on a wooden table, symbolizing healthy beverage choices for cancer risk reduction.

Beverages That Lower Cancer Risk Emerge

Drinking just two cups of unsweetened tea daily could lower your risk of dying from cancer by 16%.

Daniel Moretti· May 25· 3 min
A shopper's hand reaching for a colorful canned cocktail on a shelf in a brightly lit grocery store aisle.

North Carolina House advances bill for canned cocktails in grocery stores

On May 19, 2026, a North Carolina House committee quietly approved a bill that could soon put canned cocktails with up to 9.

Daniel Moretti· May 20· 3 min
A close-up of a pre-mixed spirit-based cocktail in a stylish glass, with a blurred bar background, highlighting the leading trend in the US alcoholic drinks market.

US pre-mixed alcoholic drinks market analysis shows spirit-based cocktails leading.

In 2025, the ready-to-drink (RTD) beverage category surged nearly 18%, eclipsing the entire vodka segment to become the undisputed leader in the U.

Daniel Moretti· May 18· 4 min
A bartender serves a classic cocktail at a value-priced bar, with happy patrons enjoying affordable drinks in the background.

Bars Bring Back Cheaper Cocktails for Value-Conscious Drinkers

At Gus' Sip & Dip in Chicago, a 30-drink list of classic cocktails now costs just $12 each.

Daniel Moretti· May 14· 3 min
A trendy cocktail bar where visually appealing, colorful drinks inspired by viral trends are being served and photographed by patrons.

America's Cocktail Preferences Shift Amid Viral Trends

In the week following Starbucks' launch of its new Tie-Dye Frappuccino, searches for 'tie-dye cocktail recipes' on Pinterest surged by 300%.

Daniel Moretti· May 13· 3 min
Friends toasting with colorful non-alcoholic ready-to-drink cocktails from Ritual Zero Proof at a sunny outdoor gathering.

Ritual Zero Proof Launches Non-Alcoholic RTD Cocktails

The non-alcoholic beverage category in the United States has exploded, growing its retail sales value by a staggering 31% CAGR over the past five years, according to Diageo .

Daniel Moretti· May 12· 3 min
Assortment of Ritual Zero Proof's new ready-to-drink non-alcoholic canned cocktails displayed elegantly on a bar, ready for enjoyment.

Ritual Zero Proof Launches Ready-to-Drink Non-Alcoholic Cocktails

Just weeks after Diageo paid $23 million to fully acquire Ritual Zero Proof, the non-alcoholic spirit brand, already number one in the US, is launching three new ready-to-drink canned cocktails.

Daniel Moretti· May 12· 3 min
A sophisticated cocktail featuring global ingredients and a regional garnish, representing the 2026 blend of international and local mixology trends.

2026 cocktail trends blend global flavors with regional twists

Thomas Pélissier of Le Clocher Penché in Québec recently won the 2026 MICHELIN Guide Québec Exceptional Cocktails Award, marking a new era for regional mixology.

Daniel Moretti· May 11· 3 min
European Union lawmakers in a tense negotiation, surrounded by glowing digital data streams and legal documents, finalizing the landmark AI Act.

EU Lawmakers Reach Provisional Deal on AI Regulations

After nearly 36 hours of intense negotiations, EU lawmakers reached a provisional agreement on the landmark AI Act, set to take effect in 2026.

Daniel Moretti· May 10· 3 min
Assortment of premium 100ml canned cocktails, including a Bulleit Old Fashioned, displayed on a modern bar counter in the US.

Diageo Launches 100ml Canned Cocktails in US Market

Facing a 15.4% drop in US spirits sales, Diageo has launched a new range of 100ml canned cocktails, including a 37.5% ABV Bulleit Old Fashioned, priced at US$4.99 per single can. This aggressive move

Daniel Moretti· May 8· 3 min