Flavor and Wellness

Non Alcoholic

3 articles

A diverse group of young adults enjoying modern RTD cocktails and sophisticated non-alcoholic drinks in a trendy, well-lit bar, symbolizing the significant shift in US beverage consumption habits.
Drinks

US Alcohol Sales Decline as Consumers Shift to RTDs, Non-Alcoholics

New data reveals a significant decline in U.S. alcohol sales for March, signaling a major consumer shift towards ready-to-drink (RTD) and non-alcoholic beverages driven by wellness and convenience.

Daniel Moretti·April 8, 2026
A beautifully composed still life showcasing the new Gut Feeling non-alcoholic botanical drink bottle, surrounded by elegant dried herbs and flowers, set against a softly lit, natural background.
Brands

Boisson Introduces Gut Feeling Gut Oggau Non-Alcoholic Drink

Boisson is the exclusive launch partner for Gut Feeling®, a new botanical herbal drink from Austrian natural wine estate Gut Oggau. This partnership introduces a sophisticated non-alcoholic option with a dry, floral, herbal, and lightly bitter flavor profile.

Daniel Moretti·April 6, 2026
A dynamic image contrasting an opulent, maximalist cocktail overflowing with garnishes and a refined, minimalist zero-proof drink, reflecting modern bar scene trends.
Drinks

Cocktail Maximalism and Zero-Proof Drinks Shape Modern Bar Scene

The modern bar scene is being shaped by two powerful, opposing forces: the over-the-top indulgence of cocktail maximalism and the mindful sophistication of zero-proof beverages.

Daniel Moretti·March 31, 2026