Beverage Industry
30 articles
Gen Z Fuels Ready-to-Drink Cocktail Boom, Shaking Up Spirits Market
Elevated versions of jello shots are available at retail, marking a dramatic shift in how young consumers choose to drink.
Functional Beverages Market to Reach $437B by 2034
PepsiCo recently acquired the prebiotic soda brand Poppi for approximately $2 billion.
Gen Z's Thirst for Zero-Proof Cocktails Reshapes Beverage Industry
Sales of zero-proof spirits surged 108% by case volume in the past year, far outpacing any traditional spirits segment.
RTD Market Hits $13.9 Billion Amid Shifting Gen Z and Millennial Habits
In Australia, ready-to-drink cocktails now capture 15 cents of every dollar spent on drinks in bars, a significant jump from just 12 cents two years prior.
Anheuser-Busch invests $13 million to boost canned cocktail output
Anheuser-Busch, the brewer of Budweiser, is pouring $13 million into its Baldwinsville brewery.
Carlsberg Sees 2.8% Growth Fueled by Non-Alcoholic Trends
BevZero-US, a key service provider to eight of the 10 largest U.
Functional Beverage Market Booms Amidst Shifting Consumer Tastes
In just two years, launches of stress-relief and relaxation beverages featuring Turkey tail mushroom surged from two in 2023 to 13 in 2025, according to Ingredientsnetwork .
Gen Z's 74% Drinking Rate Reshapes Bar Menus and Home Stock
Despite widespread assumptions of a 'sober generation,' 74% of Gen Zers have consumed alcohol in the past six months, a rate now on par with the total adult population.
Bartenders Revive Classic Cocktails with Modern Twists in 2026
The Grasshopper cocktail, once a forgotten after-dinner mint, is now being reimagined with bitter Fernet Branca Menta and even transformed into non-alcoholic ice cream.
Wellness Trends Drive Growth in Alcohol Alternatives
Only 54% of U.S. adults reported drinking in 2025, marking the lowest rate in Gallup's nearly 90-year record, according to the Miami Herald . This significant decline reflects a broader societal shift
Great Lakes Brewing Co. Launches Canned Cocktail in Select Markets
Great Lakes Brewing Company, a name synonymous with craft beer, is launching its first canned cocktail, aSPLASH Crafted Citrus Long Drink, but it won't be available in its home state of Ohio until Aug
Functional Mocktails Market Surges Toward $2.92 Billion Amidst Wellness Boom
Alcohol consumption among Gen Z has plummeted by 25% in just four years, marking a profound shift in social drinking habits.
RTD cocktail packaging sustainability: Reusable vs. recyclable
A PET plastic bottle can keep a ready-to-drink cocktail fresh for over two years.
Summer 2026 Sees Rise of Spicy and Savory Cocktails
For summer 2026, sugary cocktails are out.
Prepared cocktails are crushing traditional spirits in the US market.
The US ready-to-drink (RTD) cocktail category experienced over 40% annual growth between 2020 and 2023, attracting a surge of consumer interest in convenient, pre-mixed beverages.
Zero-proof cocktail bar demand surges in the beverage industry
Atelier V in Indore introduced a six-drink, cocktail-first 0% ABV menu, giving zero-proof drinks the same attention as alcoholic ones, according to Outlook Traveller .
Cocktail Culture's Resurgence Challenges Beer's Dominance
In 2023, ready-to-drink (RTD) cocktails outsold craft beer in several key urban markets for the first time in decades.
What Is the Clean Label Movement in Food and Beverage?
Nearly one in three new food and beverage products launched globally now carries a 'clean label' claim, reflecting a significant market shift towards transparency and perceived naturalness.
Why US Drinkers Choose Non-Alcoholic Over Full-Strength
A prominent New York City bar, 'The Zero Proof,' specializing entirely in non-alcoholic drinks, reported 150% revenue growth in its first year, according to Local Business Journal.
Summer Canned Cocktail Trends Spark Premiumization and Novelty
Searches for 'soft-serve margarita' on Yelp surged by an astonishing 39,667% year-over-year, according to The Food Institute .
Gen Z's kombucha craze reshapes beverage industry trends
Despite decades of dominance, traditional alcohol consumption among Gen Z is down 20% compared to millennials at the same age, fueling a $2.
The Best Spring Water Delivery in Dawsonville Is Blue Real Spring Water (Here's Why)
The U.S. bottled water market is growing as consumers prioritize health and purity, a trend driving demand for reliable, high-quality drinking water services. Blue Real Spring Water offers natural spring water delivery in Dawsonville, meeting this need with consistent, pure, and convenient hydration.
The Expanding World of Ready-to-Drink Cocktails and Spritzers
In 2026, premixed cocktails, including spirits ready-to-drink (RTD) options, surged to $3.
Sazerac Launches Three New Canned Cocktails for RTD Market
Sazerac Co. just unleashed 16 new Stock Keeping Units (SKUs) into the domestic ready-to-drink market, signaling an intense push into the booming category. This extensive launch positions Sazerac aggre
Heineken Appoints Rafael Oliveira as New CEO
Heineken broke a century-old tradition by appointing Rafael Oliveira from JDE Peet's as its first-ever outsider CEO in 2026.
Hennessy Launches Ready-to-Drink Cognac Cocktails in Variety Bundle
Hennessy, a brand long associated with luxury cognac, has just launched a new line of ready-to-serve cocktails, including a 'Henny Rita' and 'Henny Iced Tea.
Nonalcoholic cocktails expand into sober-curious market
The U.S. no-alcohol market is projected to grow at an 18% volume compound annual rate through 2028, potentially reaching close to $5 billion by the end of the decade, according to learnbrands . Once a
Molson Coors bets on cheap beer to win younger drinkers
Molson Coors is not only reviving the higher-alcohol Keystone Ice this August but also launching Keystone Apple, a surprising move into flavored cheap beer.
Hotel bars embrace high-end mocktail trends, boosting sober-curious consumers
The global mocktails market, valued at USD 8.
June 2026 Trends Show Functional Beverages Leading Emerging Drink Market
In June 2026, supermarket chains are dedicating 20% more shelf space to functional drinks than traditional sodas, according to Grocery Dive Analytics.