Beverage Industry

4 articles

Young adults enjoying Molson Coors' Keystone Ice and new Keystone Apple flavored beer in a relaxed social setting.

Molson Coors bets on cheap beer to win younger drinkers

Molson Coors is not only reviving the higher-alcohol Keystone Ice this August but also launching Keystone Apple, a surprising move into flavored cheap beer.

Isabella Cortez·June 12, 2026

A mixologist in a chic hotel bar crafts an elaborate mocktail, showcasing the rise of premium non-alcoholic options for discerning patrons.

Drinks

Hotel bars embrace high-end mocktail trends, boosting sober-curious consumers

The global mocktails market, valued at USD 8.

Daniel Moretti·June 9, 2026

Supermarket aisle in June 2026 showcasing a wide variety of functional beverages, with consumers choosing them over traditional sodas, indicating a major market shift.

Drinks

June 2026 Trends Show Functional Beverages Leading Emerging Drink Market

In June 2026, supermarket chains are dedicating 20% more shelf space to functional drinks than traditional sodas, according to Grocery Dive Analytics.

Daniel Moretti·June 7, 2026

A beautifully crafted zero-proof cocktail on a bar, with friends socializing in the background, highlighting mindful consumption trends.

Drinks

Zero Proof Craft Cocktails Lead Mindful Consumption Trends

Online sales of low and no-alcohol beverages surged an astonishing 315%, significantly dwarfing the 26% increase observed in traditional alcoholic options.

Daniel Moretti·June 4, 2026