Consumer Behavior
30 articles
Gen Z Fuels Ready-to-Drink Cocktail Boom, Shaking Up Spirits Market
Elevated versions of jello shots are available at retail, marking a dramatic shift in how young consumers choose to drink.
Cocktail Culture Transforms: Bars Adapt to Shifting Social Habits
In early 2025, while 34 percent of Americans reported socializing earlier in the evening, new establishments like Old Haywood Filling Station were still launching, signaling a complex shift in how and
Gen Z Embraces Holistic Wellness Trends With Meditation
Gen Z, comprising just 36% of the adult population, accounts for 41% of all annual wellness-related spending in the US, according to slowrecipe .
Plant-Based Protein Market Projected for Strong Growth
In America, the number of vegans surged by 500% from nearly four million in 2014 to 19.
What is Conscious Consumerism in Food and Wellness?
In 2021, Keurig Dr Pepper faced a $10 million settlement for falsely labeling its K-Cup pods as recyclable, a stark reminder of how easily consumers can be misled by corporate sustainability claims.
Why Younger Generations Prioritize Skincare in Health
By 2029, Gen Alpha's spending power is projected to reach an astounding $5.
RTD Market Hits $13.9 Billion Amid Shifting Gen Z and Millennial Habits
In Australia, ready-to-drink cocktails now capture 15 cents of every dollar spent on drinks in bars, a significant jump from just 12 cents two years prior.
Gen Z's Alcohol Paradox: More Drinking, Experience-Driven Choices
In 2025, 70% of Gen Z reported drinking in the last six months, a stark increase from just 46% two years prior.
Building Trust and Loyalty for Wellness Brands
In the competitive wellness market, customer satisfaction and trust are not just buzzwords; they are the strongest predictors of whether a customer will return, outweighing even the initial brand expe
Canned cocktails defy alcohol industry's decline with surprising growth
In the U.S., total alcohol dollar sales plummeted by 3.3% in a recent four-week period ending August 1, compared to the same period a year ago, according to Vinetur . This sharp decline affected nearl
Functional Beverage Market Booms Amidst Shifting Consumer Tastes
In just two years, launches of stress-relief and relaxation beverages featuring Turkey tail mushroom surged from two in 2023 to 13 in 2025, according to Ingredientsnetwork .
Consumers Willing to Pay More For Sustainable Brands
Global legal complaints about greenwashing have risen by 21% in the past year, casting a long shadow over brand claims of environmental responsibility.
Gen Z's 74% Drinking Rate Reshapes Bar Menus and Home Stock
Despite widespread assumptions of a 'sober generation,' 74% of Gen Zers have consumed alcohol in the past six months, a rate now on par with the total adult population.
Wellness Travel Market Poised for Trillion-Dollar Surge by 2026
100,000 visitors flocked to Singapore's Sentosa island over 10 days for the Glow Festival, revealing a seismic shift in how consumers engage with wellness travel.
What are the causes and environmental impact of household food waste?
In 2022, households worldwide discarded 631 million metric tons of food—a staggering 60% of all global food waste, according to BioCycle .
Gen Z's Alcohol Participation Climbs to 74% Amid Shifting Trends
74% of legal drinking age Gen Z consumers now drink alcohol, a significant jump from just 66% three years ago.
What is food and wellness brand transparency and why does it matter for consumer trust?
Product labeling alone accounts for nearly half, 48.
Why US Drinkers Choose Non-Alcoholic Over Full-Strength
A prominent New York City bar, 'The Zero Proof,' specializing entirely in non-alcoholic drinks, reported 150% revenue growth in its first year, according to Local Business Journal.
What is ethical sourcing in food and why does it matter?
A staggering 72% of U.
Weight Loss Injections Challenge Healthy Habits in 2024
In 2024 alone, approximately 1.
Nestlé adjusts recipes for GLP-1 weight-loss drug users
Last year, Eli Lilly's Mounjaro became the world's top-selling pharmaceutical product, generating $35.
US alcohol: Spirits revenue forecast to surpass beer by 2025
For the first time in modern history, Americans are projected to spend more money on spirits than on beer by 2025.
What is Conscious Consumerism in Food and Beverage?
Despite nearly four in ten packaged food products in Sydney supermarkets carrying sustainability claims, items labeled 'environmentally friendly' in categories like meat and confectionery often have h
Wellness Tourism's Trillion-Dollar Boom: Where the Market is Headed
Nearly half of 1,040 US travelers surveyed plan to spend on a wellness retreat this year.
Private Brands Surge in Clubs and Supermarkets
In the last 52 weeks, club stores and supermarkets significantly increased their private brand market share in both dollar and unit metrics.
Alcohol Brands Emphasize Value to Boost Sales Amidst Market Shifts
Diageo's mini canned Ketel One Vodka Espresso Martini cocktails, retailing individually for $4.
The Expanding World of Ready-to-Drink Cocktails and Spritzers
In 2026, premixed cocktails, including spirits ready-to-drink (RTD) options, surged to $3.
What are ethical sourcing and transparent supply chains in food?
Consumers will pay almost 10 percent more for sustainably produced products, a figure reshaping market expectations for food and beverage brands in 2026, according to Business .
Consumers Pay More For Health: A New Food Industry Trend
In a review of 26 experiments, 88.
CPG brands boost ad reach, but risk trust deficit
Nearly half of global consumers are now 'value seekers,' forcing CPG brands to fundamentally rethink their strategies for growth and loyalty.