Consumer Behavior
30 articles
Gen Z's Alcohol Participation Climbs to 74% Amid Shifting Trends
74% of legal drinking age Gen Z consumers now drink alcohol, a significant jump from just 66% three years ago.
What is food and wellness brand transparency and why does it matter for consumer trust?
Product labeling alone accounts for nearly half, 48.
Why US Drinkers Choose Non-Alcoholic Over Full-Strength
A prominent New York City bar, 'The Zero Proof,' specializing entirely in non-alcoholic drinks, reported 150% revenue growth in its first year, according to Local Business Journal.
What is ethical sourcing in food and why does it matter?
A staggering 72% of U.
Weight Loss Injections Challenge Healthy Habits in 2024
In 2024 alone, approximately 1.
Nestlé adjusts recipes for GLP-1 weight-loss drug users
Last year, Eli Lilly's Mounjaro became the world's top-selling pharmaceutical product, generating $35.
US alcohol: Spirits revenue forecast to surpass beer by 2025
For the first time in modern history, Americans are projected to spend more money on spirits than on beer by 2025.
What is Conscious Consumerism in Food and Beverage?
Despite nearly four in ten packaged food products in Sydney supermarkets carrying sustainability claims, items labeled 'environmentally friendly' in categories like meat and confectionery often have h
Wellness Tourism's Trillion-Dollar Boom: Where the Market is Headed
Nearly half of 1,040 US travelers surveyed plan to spend on a wellness retreat this year.
Private Brands Surge in Clubs and Supermarkets
In the last 52 weeks, club stores and supermarkets significantly increased their private brand market share in both dollar and unit metrics.
Alcohol Brands Emphasize Value to Boost Sales Amidst Market Shifts
Diageo's mini canned Ketel One Vodka Espresso Martini cocktails, retailing individually for $4.
The Expanding World of Ready-to-Drink Cocktails and Spritzers
In 2026, premixed cocktails, including spirits ready-to-drink (RTD) options, surged to $3.
What are ethical sourcing and transparent supply chains in food?
Consumers will pay almost 10 percent more for sustainably produced products, a figure reshaping market expectations for food and beverage brands in 2026, according to Business .
Consumers Pay More For Health: A New Food Industry Trend
In a review of 26 experiments, 88.
CPG brands boost ad reach, but risk trust deficit
Nearly half of global consumers are now 'value seekers,' forcing CPG brands to fundamentally rethink their strategies for growth and loyalty.
Consumers check protein labels, anticipating 2026 changes
In the past year, supermarket data shows that 60% of shoppers now actively seek out protein content on food labels before making a purchase, a 25% jump from just three years ago.
Texas SNAP waivers starting April 2026: Soda, candy sales impact
Nearly two-thirds of SNAP households surveyed in states with approved waivers plan to use non-SNAP dollars to purchase soda if it became ineligible, according to Grocery Dive .
RTDs boost sales as traditional spirits decline 4.4%
In Q1 2026, spirits-based ready-to-drink cocktails surged by 30% in dollar sales.
Low-ABV Drinks Surge as Consumers Embrace the Coasting Trend
In China, low-ABV beer (0.
Seaweed Snacks Surge, Challenging Big Brands in a $3 Billion Market
The U.S. seaweed snack market, a niche category that generated just USD 328.3 million in 2019, is projected to more than double to USD 770.3 million by 2027, signaling a quiet revolution in the snack
Ready-to-drink cocktails challenge mixology and craft in 2026
In 2023, a single major grocery chain reported selling more ready-to-drink Old Fashioneds than all the craft cocktail bars in its city combined, signaling a profound shift in how consumers access soph
Functional Beverages Market Booms: Targeted Wellness Drives Growth
The functional beverages market, valued at USD 168.
Why Conscious Consumerism Is Driving Demand for Brands Like Wicked Kitty Coffee Co. in 2026
Conscious consumerism, where purchasing decisions are driven by a brand's commitment to social and ethical causes, is fueling demand for companies like Wicked Kitty Coffee Co. This shift toward value-based buying presents a significant opportunity for mission-driven businesses.
Consumers Rethink Spending as Cocktail Prices Climb Higher
In New York City, signature cocktails now command upwards of $25, a price unthinkable just years ago.
Top 5 Sustainable Beverage Brands Leading the Eco-Conscious Movement
Despite 70% of consumers preferring eco-friendly products, only 30% can confidently identify a genuinely sustainable beverage brand from its packaging alone (Consumer Behavior Study).
How Brand Strategies for Innovation in Non-Alc Beverages Work
Despite a 10% annual growth rate, only 15% of new non-alcoholic beverages achieve sustained market presence beyond two years, reports Mintel .
Functional Beverages Market Surges Amid Shifting Consumer Tastes
U.S. sales of prebiotic and probiotic drinks more than tripled last year, while sales in the kombucha category rose 8%, according to AP News . This dramatic surge in niche health-focused beverages sig
Americans are pregaming at home to save money on drinks
At Madison Square Garden, a single cocktail can set patrons back at least $25, a price point that pushes nearly a third of Americans to pre-drink at home before heading out for social engagements.
What Are Sustainable and Ethical Food Brands and Why Do They Matter in 2026?
Only 10% of survey respondents make sustainability a top priority when purchasing food, a figure that underscores a significant challenge for ethical food systems.
Celebrities Drive Surge in Plant-Based Eating Habits
In 2019, Serena Williams' investment and public endorsement of Impossible Foods led to a 40% sales surge within weeks.