Beverage Trends
6 articles
Pre-Mixed Cocktail Sales Surge, Reshaping On-Premise Market
Alcoholic ready-to-drink (RTD) beverage sales have grown by over a third in two years, signaling a major shift in the on-premise market and consumer drinking habits worldwide.
US Alcohol Sales Decline as Consumers Shift to RTDs, Non-Alcoholics
New data reveals a significant decline in U.S. alcohol sales for March, signaling a major consumer shift towards ready-to-drink (RTD) and non-alcoholic beverages driven by wellness and convenience.
Mash Madness Drink Competition Reveals Winners and Top Beverage Trends
The 10th annual Mash Madness drink competition crowned Altered Species Brewing Co., Ironwood Steakhouse, and Perch as winners, revealing key beverage trends. This year saw record participation and a significant economic impact for Sioux Falls.
Guava Features in New Food and Beverage Offerings
With a reported flavor of the year announcement from Food Network, the tropical fruit guava is gaining attention as it appears in new products, signaling growing culinary interest.
Gen Z Social Drinking Habits Evolve With 'Daycapping' Trend
Gen Z's social drinking habits are evolving, with a new trend called 'daycapping' seeing younger consumers prefer earlier drinking occasions. This shift reflects a desire to balance social life with wellness goals and next-day productivity.
Beyond Sobriety: The Non-Alcoholic Beverage Market Demands More Than Just No Alcohol
The non-alcoholic beverage market is rapidly maturing, demanding complex flavor profiles and functional benefits beyond just the absence of alcohol. Brands must innovate to offer sophisticated experiences that rival alcoholic counterparts.