Gen Z
30 articles
Gen Z Fuels Ready-to-Drink Cocktail Boom, Shaking Up Spirits Market
Elevated versions of jello shots are available at retail, marking a dramatic shift in how young consumers choose to drink.
Gen Z Embraces Holistic Wellness Trends With Meditation
Gen Z, comprising just 36% of the adult population, accounts for 41% of all annual wellness-related spending in the US, according to slowrecipe .
Gen Z's Thirst for Zero-Proof Cocktails Reshapes Beverage Industry
Sales of zero-proof spirits surged 108% by case volume in the past year, far outpacing any traditional spirits segment.
Local bars embrace latest seasonal non-alcoholic Halloween cocktail trends
This Halloween, one Brooklyn bar expects 40% of its seasonal cocktail sales from its new 'Spirit-Free Spooktacular' menu, a stark jump from last year's 10%.
Gen Z Drinking: Not Sober Curious, But Curated Consumption
At 84%, more legal-age Gen Z drinkers report consuming cocktails than any other generation, directly challenging the widespread assumption that they are a largely sober cohort.
Why Younger Generations Prioritize Skincare in Health
By 2029, Gen Alpha's spending power is projected to reach an astounding $5.
RTD Market Hits $13.9 Billion Amid Shifting Gen Z and Millennial Habits
In Australia, ready-to-drink cocktails now capture 15 cents of every dollar spent on drinks in bars, a significant jump from just 12 cents two years prior.
Gen Z's Alcohol Paradox: More Drinking, Experience-Driven Choices
In 2025, 70% of Gen Z reported drinking in the last six months, a stark increase from just 46% two years prior.
Gen Z's 74% Drinking Rate Reshapes Bar Menus and Home Stock
Despite widespread assumptions of a 'sober generation,' 74% of Gen Zers have consumed alcohol in the past six months, a rate now on par with the total adult population.
Wellness studios become social hotspots in new urban leisure trend
Nearly three quarters of Gen Z adults, 73%, now default to staying home on weekends.
Functional Mocktails Market Surges Toward $2.92 Billion Amidst Wellness Boom
Alcohol consumption among Gen Z has plummeted by 25% in just four years, marking a profound shift in social drinking habits.
Gen Z's 'Nonna Maxxing' Trend Is Already Here, And It's Surprisingly Healthy
Google searches for 'nonna-maxxing' have surged 700% in the past week, signaling Gen Z's unexpected embrace of a lifestyle inspired by Italian grandmothers, according to Forbes .
GLP-1 Adoption & Gen Z Preferences Shift Beverage Market
In Q4 2023, a major beverage company reported a 5% dip in soda sales across regions with high GLP-1 adoption, according to Coca-Cola Earnings Call.
Gen Z's Alcohol Participation Climbs to 74% Amid Shifting Trends
74% of legal drinking age Gen Z consumers now drink alcohol, a significant jump from just 66% three years ago.
Gen Z's kombucha craze reshapes beverage industry trends
Despite decades of dominance, traditional alcohol consumption among Gen Z is down 20% compared to millennials at the same age, fueling a $2.
What is Ethical Sourcing and Why Does it Matter for Food Brands?
In 2019, almost two-thirds of Generation Z respondents were more likely to buy sustainable food, according to statista .
Why Gen Z Is Choosing Quietcations Over Loud Vacations
Last year, bookings for 'quietcations' – trips focused on solitude and minimal digital interaction – surged by 150% among 18-26 year olds, a generation often defined by its digital immersion, accordin
Non-Alcoholic Drinks: Market Trends and Growth
US non-alcoholic beer sales surged by 32% in 2025, according to drinksip .
Social media: Erasing family recipes or preserving heritage?
Social media is profoundly shifting how culinary knowledge is transmitted, with Gen Z increasingly learning recipes online, impacting family food traditions while also offering new avenues for preservation.
Top 3 Non-Alcoholic Drink Mixers & RTDs for Sober Curious Lifestyles
Nearly two in three (65%) Gen Zers plan to drink less alcohol in 2025, signaling a seismic shift in social drinking habits.
RTD Cocktails Tap Kava Root for Gen Z's Mood and Nootropic Boost
Vibes Beverages launched nationwide with three functional tonics, including one that delivers 60mg of kavalactones per can, according to brewbound .
Gen Z lowers alcohol intake, favors non-alcoholic options and RTDs
The share of adults under age 35 who report drinking alcohol has decreased by ten percentage points over two decades, dropping from 72% in 2001-2003 to 62% in 2021-2023, according to time .
Alcohol-free bars are rewriting social drinking culture for a generation.
At Getaway, a stylish bar in Greenpoint, Brooklyn, cocktails are priced at $13, but not a single drop of alcohol is served.
Gen Z Drives Explosive Growth in Ready-to-Drink Cocktail Market
Stateside Brands just launched Super Lyte, a non-carbonated, vodka-based ready-to-drink cocktail with only 90 calories.
Nonnamaxxing: What It Is & Why It's a 2026 Healthy Trend
Google searches for 'nonna maxxing' have surged 700% in the past week, according to Forbes .
High-alcohol RTDs pose risks for Gen Z, experts warn
Most BuzzBallz drinks contain 15% alcohol-by-volume (ABV) in 200-milliliter containers, a concentration experts warn is easily underestimated.
Non-alcoholic beer sales surge 22% amid Gen Z's conflicted drinking
Non-alcoholic beer purchases surged by 22% from December 2023 to November 2024 compared to the same period a year earlier, yet the proportion of legal-aged Gen Zers consuming alcohol also increased by
Gen Z Daycap Trend Reshapes Nightlife, Boosting Early Evening Cocktails
Online booking service OpenTable reports a sharp rise in 6pm restaurant reservations, signaling a seismic shift in how Gen Z consumes alcohol.
BuzzBallz Captures Gen Z, Dominates US Single-Serve Cocktail Market
In just three years, BuzzBallz rocketed from a niche premixed cocktail to a brand valued over $1 billion.
Gen Z Daycap Trend Creates New On-Premise Cocktail Opportunity
Recent data shows Gen Z adults are increasingly shifting alcohol consumption to earlier, daytime occasions, known as the 'daycap trend.' This presents a significant new opportunity for on-premise venues and beverage brands.