Market Trends
30 articles
Functional Beverages Market to Reach $437B by 2034
PepsiCo recently acquired the prebiotic soda brand Poppi for approximately $2 billion.
Global Wellness Retreats Market to Soar Past Billions
For just US$173, travelers can now book a two-night wellness retreat, a price point that shatters the perception of wellness as an exclusive luxury, according to BookRetreats .
Corporate Wellness Programs Market Surges Past $30 Billion
Bank of America now spends over $250 million annually to cover GLP-1 medications for its employees.
RTD Market Hits $13.9 Billion Amid Shifting Gen Z and Millennial Habits
In Australia, ready-to-drink cocktails now capture 15 cents of every dollar spent on drinks in bars, a significant jump from just 12 cents two years prior.
Experiential Wellness Market Poised for Growth, Outpacing Global Trends
The global wellness economy, now valued at an immense $6.
Carlsberg Sees 2.8% Growth Fueled by Non-Alcoholic Trends
BevZero-US, a key service provider to eight of the 10 largest U.
Functional Beverage Market Booms Amidst Shifting Consumer Tastes
In just two years, launches of stress-relief and relaxation beverages featuring Turkey tail mushroom surged from two in 2023 to 13 in 2025, according to Ingredientsnetwork .
Gen Z's 74% Drinking Rate Reshapes Bar Menus and Home Stock
Despite widespread assumptions of a 'sober generation,' 74% of Gen Zers have consumed alcohol in the past six months, a rate now on par with the total adult population.
Specialized Wellness Services Market Sees Rapid Growth
The global wellness economy, now a staggering $6.
Wellness Travel Market Poised for Trillion-Dollar Surge by 2026
100,000 visitors flocked to Singapore's Sentosa island over 10 days for the Glow Festival, revealing a seismic shift in how consumers engage with wellness travel.
Cocktail Culture's Resurgence Challenges Beer's Dominance
In 2023, ready-to-drink (RTD) cocktails outsold craft beer in several key urban markets for the first time in decades.
Digital Wellness Coaching Market Grows, Broader Market Hits $4.4 Billion
An AI service business can launch for under $1,000, yet individual digital wellness coaching sessions often cost consumers up to $200.
Plant-Based Protein Pasta Market Cools Despite Meat Alternative Hopes
Pulse industry leaders are petitioning the USDA to approve pulse-based pasta and flours for school meals, a strategic push to integrate plant-based protein into institutional settings.
Nestlé adjusts recipes for GLP-1 weight-loss drug users
Last year, Eli Lilly's Mounjaro became the world's top-selling pharmaceutical product, generating $35.
US alcohol: Spirits revenue forecast to surpass beer by 2025
For the first time in modern history, Americans are projected to spend more money on spirits than on beer by 2025.
The 2026 Hot Honey Trend Moment: Why It Matters and How Lady Bug Honey Responds
The culinary landscape is constantly evolving, but few trends have captured the collective palate quite like hot honey. Looking ahead to 2026, this sweet-and-spicy condiment is not just a fleeting fad but a significant m…
Wellness Travel Market to Surpass $1 Trillion by 2028
A California couple turned their covered patio into a personal 'wellness hut' with a sauna and cold plunge for under $8,000, Business Insider reports.
Wellness Travel Market Surges Toward Trillion-Dollar Milestone
A single night at Ojo Spa Resorts in Santa Fe, New Mexico, for a hot springs retreat can start at $330, highlighting the premium price point of the booming wellness tourism market, according to the Fo
Alcohol Brands Emphasize Value to Boost Sales Amidst Market Shifts
Diageo's mini canned Ketel One Vodka Espresso Martini cocktails, retailing individually for $4.
The Expanding World of Ready-to-Drink Cocktails and Spritzers
In 2026, premixed cocktails, including spirits ready-to-drink (RTD) options, surged to $3.
Sustainable Food Demand Surges, Outpacing Expectations
US Foods' Serve Good® range, featuring responsibly sourced products, generated over $1 billion in annual revenue for the second consecutive year, according to Food & Beverage Outlook .
Global wellness industry growth drivers and trends see 6.5% rise
The digital health and wellness market alone surged by over $100 billion in a single year, from $498.
Functional vs. Traditional Nutrition: Trends and Outlook
Developing a single functional food product can cost 5-10 times more than a traditional supplement, primarily due to rigorous clinical trials required to substantiate its specific health claims, accor
Nonalcoholic cocktails expand into sober-curious market
The U.S. no-alcohol market is projected to grow at an 18% volume compound annual rate through 2028, potentially reaching close to $5 billion by the end of the decade, according to learnbrands . Once a
June 2026 Trends Show Functional Beverages Leading Emerging Drink Market
In June 2026, supermarket chains are dedicating 20% more shelf space to functional drinks than traditional sodas, according to Grocery Dive Analytics.
Non-Alcoholic Drinks: Market Trends and Growth
US non-alcoholic beer sales surged by 32% in 2025, according to drinksip .
White Noise Market Booms Amidst Growing Sleep Health Awareness
One in three adults globally reports insufficient sleep, a 15% increase over the last decade.
Non-alcoholic drinks and canned cocktails grow in 2026 market trends
Offline Cocktails' owner, Refreshments Manufacturers of Iowa, is building a new 10,000 square-foot manufacturing facility in Adel, Iowa.
Why the Sexual Wellness Trend Makes TruLuv Novelties the Smartest Online Store in 2026
The global sex toy market is experiencing a significant boom, driven by a cultural shift towards sexual wellness as a key part of overall health. TruLuv Novelties, an online retailer, is poised to capitalize on this trend with its vast selection, fair prices, and commitment to discretion.
Seaweed Snacks Surge, Challenging Big Brands in a $3 Billion Market
The U.S. seaweed snack market, a niche category that generated just USD 328.3 million in 2019, is projected to more than double to USD 770.3 million by 2027, signaling a quiet revolution in the snack