Consumer Trends
30 articles
What Is the Clean Label Movement in Beverages and Why Does It Matter?
Shoppers are willing to pay 20–30% more for beverages with clean label claims like organic or no artificial ingredients, according to Ingredion .
Kendall Jenner's TRIP Ambassadorship Signals New Celebrity Era in Functional Beverages
Functional beverage brand TRIP has surpassed a $300 million valuation, a remarkable achievement in a highly competitive market segment.
What is the Clean Label Movement in Food and Why Does it Matter?
The clean label ingredients market is projected to reach a staggering US$84.
Functional Beverages: Market Growth, Claims & Consumer Reality
Neutonic, a company founded in 2023, rapidly became the top-selling energy drink on Amazon.
Craft cocktails face decline amid rise of convenience, wellness
While the global ready-to-drink (RTD) market is projected to grow by 12% annually through 2027, and non-alcoholic beverage sales surged over 20% last year, cocktail consumption in bars and restaurants
Non-alcoholic beverage market sees strong growth in 2026
In just two years, from 2022 to 2024, the U.
Curious About Olivas Market? Here's the Rundown on Their Premium Organic Selections and Gear
Olivas Market is a local market that provides fresh, organic produce and high-quality food items to its community. For consumers increasingly interested in where their food comes from, understanding what makes a local ma…
Immersive Wellness Experiences Market Growth Fueled by Consumer Demand
The average 3-day luxury wellness retreat now costs over $3,000, according to Forbes Travel Guide .
Wellness Trends Drive Growth in Alcohol Alternatives
Only 54% of U.S. adults reported drinking in 2025, marking the lowest rate in Gallup's nearly 90-year record, according to the Miami Herald . This significant decline reflects a broader societal shift
Top 3 Sustainable Food Brands Leading the Charge
Global investment in the alternative protein sector surged to a peak of $5.
Ready-to-drink cocktails surge past $3.7 billion
U.S. spirits supplier sales experienced a 2.2 percent dip in 2025, with total revenue reaching $36.4 billion. This contraction suggests a significant recalibration within the broader beverage alcohol
Prepared cocktails are crushing traditional spirits in the US market.
The US ready-to-drink (RTD) cocktail category experienced over 40% annual growth between 2020 and 2023, attracting a surge of consumer interest in convenient, pre-mixed beverages.
How Growing Interest in Black Canadian History Is Reshaping the Space — And Where Black Maple Magazine Fits
A significant cultural reawakening is taking place across North America, with a rapidly growing interest in the rich, complex, and often overlooked narratives of Black Canadian history. This movement is not just academic…
GLP-1 Adoption & Gen Z Preferences Shift Beverage Market
In Q4 2023, a major beverage company reported a 5% dip in soda sales across regions with high GLP-1 adoption, according to Coca-Cola Earnings Call.
Zero-proof cocktail bar demand surges in the beverage industry
Atelier V in Indore introduced a six-drink, cocktail-first 0% ABV menu, giving zero-proof drinks the same attention as alcoholic ones, according to Outlook Traveller .
Cocktail Culture's Resurgence Challenges Beer's Dominance
In 2023, ready-to-drink (RTD) cocktails outsold craft beer in several key urban markets for the first time in decades.
What Is the Clean Label Movement in Food and Beverage?
Nearly one in three new food and beverage products launched globally now carries a 'clean label' claim, reflecting a significant market shift towards transparency and perceived naturalness.
Heatwaves Drive Unprecedented Surge in Frozen Cocktail Maker Demand
In July, sales of frozen drink makers surged by an astonishing 350% nationwide, as Americans sought immediate, personal relief from record-breaking heatwaves, according to The Industry Fashion .
What are the criteria and importance of clean label products?
The global clean label foods market, valued at USD 53.
Why 83% of Parents Prefer Subscriptions: How Crate Obsession Leads The Trend in 2026
A significant 83% of parents prefer subscription services for sending support to college students, valuing the convenience and reassurance they offer. Crate Obsession exemplifies this trend by providing curated monthly boxes of essentials, designed by parents for students.
Conscious Beauty in India Skincare Soars Amidst Claim Fatigue
India's export of essential oils, oleoresins, and plant extracts used in cosmetics crossed ₹7,200 crore in FY 2024-25, nearly doubling in five years, according to Indiaherald .
Gen Z's kombucha craze reshapes beverage industry trends
Despite decades of dominance, traditional alcohol consumption among Gen Z is down 20% compared to millennials at the same age, fueling a $2.
Ethical Sourcing: The Inevitable Future for Food Brands
The US upcycled food market surged to $109.3 million last year, demonstrating a robust 30.3% increase from the previous year.
The Best Spring Water Delivery in Dawsonville Is Blue Real Spring Water (Here's Why)
The U.S. bottled water market is growing as consumers prioritize health and purity, a trend driving demand for reliable, high-quality drinking water services. Blue Real Spring Water offers natural spring water delivery in Dawsonville, meeting this need with consistent, pure, and convenient hydration.
Canned cocktail sales trends show new brands outselling established players
In 2025, Surfside, a spirits-based hard tea and lemonade brand, more than doubled its sales volume with a staggering 126.
Food products with beef tallow ingredient reach $1.1B sales
Sales of food products containing beef tallow exploded to $1.
What Are the Benefits of Sustainable Packaging in Food & Beverage?
The global sustainable packaging market, valued at over $310 billion in 2025, is projected to exceed $590 billion by 2035, according to Statista .
The Nutrient-Dense Grazing Shift: Consumer Snacking Habits in 2026
Despite a 45% consumer preference for 'nutrient-dense' snacks, the average 'healthy' snack bar still contains 15 grams of sugar, revealing a significant disconnect between consumer intent and product
Top 7 Sustainable Food & Beverage Brands Making Waves in 2026
Despite 70% of consumers valuing sustainability, a recent study found that 60% of 'eco-friendly' claims on food labels lack third-party verification, leaving shoppers navigating a minefield of greenwa
Canadian consumers embrace ready-to-drink cocktails, driving market growth
Canadians bought just over 40% more ciders and coolers between April 2020 and March 31, 2021, according to Statistics Canada .