Zero Proof

2 articles

A beautifully composed still life showcasing the new Gut Feeling non-alcoholic botanical drink bottle, surrounded by elegant dried herbs and flowers, set against a softly lit, natural background.

Boisson Introduces Gut Feeling Gut Oggau Non-Alcoholic Drink

Boisson is the exclusive launch partner for Gut Feeling®, a new botanical herbal drink from Austrian natural wine estate Gut Oggau. This partnership introduces a sophisticated non-alcoholic option with a dry, floral, herbal, and lightly bitter flavor profile.

Daniel Moretti·April 6, 2026

A group of diverse people in a chic bar, smiling and clinking glasses filled with colorful, non-alcoholic functional RTD cocktails, symbolizing the growing wellness beverage trend.

Drinks

Functional RTD Cocktails See Growth as Consumer Habits Change

The market for non-alcoholic functional RTD cocktails is rapidly expanding as new brands launch innovative products nationwide. This growth is driven by evolving consumer preferences for wellness-oriented beverages and a shift away from traditional spirits.

Daniel Moretti·April 4, 2026