Sober Curious
15 articles
Sober Curious Movement Fuels Rise of Alcohol-Free Drinks
In New Hampshire, sales of non-alcoholic beverages at state liquor and wine outlets skyrocketed from $41,914 to $607,693 in just one year, between 2025 and 2026, according to Business NH Magazine .
How are Non-Alcoholic Spirits Made to Mimic Alcohol's Effects?
At a mere 0.02% blood alcohol content, alcohol's relaxing effects begin, primarily by enhancing a single brain chemical: GABA, or gamma-aminobutyric acid. This subtle neurological shift offers a sense
Wellness Trends Drive Growth in Alcohol Alternatives
Only 54% of U.S. adults reported drinking in 2025, marking the lowest rate in Gallup's nearly 90-year record, according to the Miami Herald . This significant decline reflects a broader societal shift
What Are Mindful Drinking Benefits and Strategies for Daily Life?
Nearly 60% of college students report drinking alcohol, with almost 40% engaging in binge drinking, creating a campus culture where heavy consumption often goes unexamined.
Sophisticated Non-Alcoholic Cocktails for Happy Hour
At top-tier bars like Porchlight and Dante, renowned mixologists are now dedicating their creative talents to crafting complex non-alcoholic cocktails.
Charlotte embraces soft cocktails and zero-proof lifestyle
Charlotte's first dedicated zero-proof bottle shop, 'The Mindful Mixer,' opened last month in South End, reporting sales 50% above initial projections, according to The Mindful Mixer Owner .
Nonalcoholic cocktails expand into sober-curious market
The U.S. no-alcohol market is projected to grow at an 18% volume compound annual rate through 2028, potentially reaching close to $5 billion by the end of the decade, according to learnbrands . Once a
Hotel bars embrace high-end mocktail trends, boosting sober-curious consumers
The global mocktails market, valued at USD 8.
New Non-Alcoholic Cocktail Bars Cater to Mindful Drinking Trends
At Apothecary, a new Chicago lounge, seasonal cocktails are organized into eight medical classifications, featuring a robust non-alcoholic selection crafted for intentional well-being, reports Modern
Ritual Zero Proof Launches Non-Alcoholic RTD Cocktails
The non-alcoholic beverage category in the United States has exploded, growing its retail sales value by a staggering 31% CAGR over the past five years, according to Diageo .
Top 3 Non-Alcoholic Drink Mixers & RTDs for Sober Curious Lifestyles
Nearly two in three (65%) Gen Zers plan to drink less alcohol in 2025, signaling a seismic shift in social drinking habits.
Non-Alcoholic Drinks Are Booming, Reshaping Social Drinking
The Wine Group, an alcohol industry giant, just acquired St.
Alcohol-free bars are rewriting social drinking culture for a generation.
At Getaway, a stylish bar in Greenpoint, Brooklyn, cocktails are priced at $13, but not a single drop of alcohol is served.
Beyond Sobriety: The Non-Alcoholic Beverage Market Demands More Than Just No Alcohol
The non-alcoholic beverage market is rapidly maturing, demanding complex flavor profiles and functional benefits beyond just the absence of alcohol. Brands must innovate to offer sophisticated experiences that rival alcoholic counterparts.
The 4 Best Non-Alcoholic Spirits and Mixers for Mocktails in 2024
Explore the best non-alcoholic spirits and mixers for mocktails in 2024, offering complex and satisfying options for mindful drinking. Elevate your home bar with high-quality, flavorful alternatives.