Section

Drinks

Explore a world of beverages, from artisanal cocktails to healthy smoothies and everything in between.

A bartender making a cocktail in a New York City bar, with a patron looking at the menu, symbolizing the impact of rising cocktail prices on consumer spending.

Consumers Rethink Spending as Cocktail Prices Climb Higher

In New York City, signature cocktails now command upwards of $25, a price unthinkable just years ago.

Daniel Moretti· May 8· 3 min
A mixologist artfully tops a cocktail with a fluffy strawberry cucumber cold foam, showcasing the new trend in drink presentation.

Cold foam toppings trend transforms cocktail flavors and textures

A new wave of mixologists is ditching traditional garnishes, instead topping cocktails with airy cream cheese foam or vibrant strawberry cucumber foam, fundamentally changing how drinks are experience

Daniel Moretti· May 7· 3 min
A mixologist meticulously crafts a luxury cocktail using freshly foraged herbs in a dimly lit, upscale bar at dawn.

Foraged Cocktails: A Luxury Niche in Seasonal Mixology

At a Michelin-starred bar in Copenhagen, mixologists venture into urban parks at dawn, gathering ingredients for daily-changing foraged cocktails that cost patrons upwards of $30.

Daniel Moretti· May 6· 4 min
A display of Monaco Cocktails cans on a bar counter, representing Molson Coors' acquisition and expansion into the ready-to-drink cocktail market.

Molson Coors Buys Atomic Brands, Expanding Ready-to-Drink Cocktail Market

Molson Coors just spent $275 million to acquire Atomic Brands, the maker of Monaco Cocktails, according to the Milwaukee Journal Sentinel .

Daniel Moretti· May 4· 3 min
Elegant and easy 3-ingredient Mother's Day brunch cocktails artfully arranged on a festive table setting.

Easy 3-Ingredient Mother's Day Brunch Drinks Simplify Festivities

This Mother's Day, 72% of consumers surveyed plan to serve brunch drinks requiring three ingredients or fewer, a 45% jump from last year, according to the National Retail Federation Survey.

Daniel Moretti· May 4· 4 min
Young adults enjoying 'Vibes Beverages' kava-infused RTD cocktails at a rooftop bar, experiencing a mood boost and social connection.

RTD Cocktails Tap Kava Root for Gen Z's Mood and Nootropic Boost

Vibes Beverages launched nationwide with three functional tonics, including one that delivers 60mg of kavalactones per can, according to brewbound .

Daniel Moretti· May 3· 3 min
Young adults socializing and enjoying non-alcoholic drinks and RTDs at a modern gathering, showcasing a shift in alcohol consumption habits.

Gen Z lowers alcohol intake, favors non-alcoholic options and RTDs

The share of adults under age 35 who report drinking alcohol has decreased by ten percentage points over two decades, dropping from 72% in 2001-2003 to 62% in 2021-2023, according to time .

Daniel Moretti· May 2· 3 min
A bartender preparing an Old Fashioned cocktail in a classic bar setting, with the Drinks International Report 2026 visible.

Drinks International Report Reveals Bestselling Classic Cocktails 2026

The Drinks International Cocktail Report 2026 reveals a surprising trend: the top-selling drink at the world's best bars remains a century-old classic.

Daniel Moretti· Apr 30· 3 min
Interior of Beyond Proof, Boston's first alcohol-free bar, showcasing patrons enjoying non-alcoholic craft cocktails in a stylish, social setting.

Boston alcohol-free bar redefines social drinking scene

On April 7, Boston's first completely alcohol-free craft cocktail bar, Beyond Proof, opened its doors in Jamaica Plain.

Daniel Moretti· Apr 29· 3 min
A diverse group of young adults laughing and toasting with low-calorie, ready-to-drink cocktails in a stylish urban setting.

Gen Z Drives Explosive Growth in Ready-to-Drink Cocktail Market

Stateside Brands just launched Super Lyte, a non-carbonated, vodka-based ready-to-drink cocktail with only 90 calories.

Daniel Moretti· Apr 28· 4 min
On The Rocks Passion Fruit and Watermelon Margarita ready-to-drink cocktails displayed on a bar with a tropical beach sunset in the background.

On The Rocks Launches Passion Fruit and Watermelon Margarita RTDs

The global ready-to-drink cocktail market, valued at $3.

Daniel Moretti· Apr 25· 3 min
A group of friends happily pregaming with cocktails at home before a night out, highlighting the trend of saving money on expensive venue drinks.

Americans are pregaming at home to save money on drinks

At Madison Square Garden, a single cocktail can set patrons back at least $25, a price point that pushes nearly a third of Americans to pre-drink at home before heading out for social engagements.

Daniel Moretti· Apr 24· 3 min
A sophisticated bar scene showcasing premium RTD cocktails, with stylish patrons enjoying drinks in a lively, upscale atmosphere.

RTD cocktail market expands, driven by premiumization trends

Actor Miles Teller recently sold his stake in The Long Drink Company for a reported $325 million ( The Hollywood Reporter ).

Daniel Moretti· Apr 22· 3 min
A stylish bar setting showcasing a variety of premium ready-to-drink canned cocktails, with people enjoying the lively atmosphere.

Ready-to-drink cocktails and mixology trends reshape beverage market

Juice Runners, the ready-to-drink (RTD) brand from hip-hop duo Run The Jewels, just secured US$2 million in seed funding, according to The Spirits Business .

Daniel Moretti· Apr 21· 4 min
People enjoying Aperol Spritz TO GO cans in a sunny outdoor setting, highlighting the convenience of ready-to-drink cocktails.

Campari Group Launches Aperol Spritz TO GO for Ready-to-Drink Trends

Forty percent of 18-29-year-olds in the UK plan to drink more ready-to-drink cocktails this year, signaling a massive shift towards convenience.

Daniel Moretti· Apr 21· 3 min
A bartender creating a neon-themed cocktail in a stylish bar, symbolizing the Bols Cocktail Battle North America launch.

Bols Cocktail Battle North America Launches

Bartenders across North America can now win a 'Cocktail Fever' experience in Amsterdam, visiting the historic Bols distillery and iconic bars, by crafting a single 'Neon Nights' inspired drink.

Daniel Moretti· Apr 20· 3 min
Business leaders shaking hands over a table with Finnish Long Drink bottles and Mark Anthony Group branding, symbolizing a major beverage industry acquisition.

Mark Anthony Group Acquires Finnish Long Drink Amid Market Growth

The Finnish Long Drink, which sold 2.

Daniel Moretti· Apr 20· 3 min
A diverse group of friends enjoying colorful, refreshing mocktails at an outdoor cafe, celebrating the rise of wellness-focused beverages.

Healthier mocktails lead beverage market growth as wellness rises

In July 2024, Athletic Brewing, a non-alcoholic beer company, secured an $800 million valuation after a $50 million financing round.

Daniel Moretti· Apr 19· 3 min
A restaurant menu displaying estimated calorie ranges for alcoholic beverages, with patrons making informed choices.

FDA Rules Let Restaurants Estimate Alcohol Calories on Menus

Restaurants can now estimate calorie ranges for wine, beer, and spirits on menus, a seemingly health-conscious move poised to surprisingly boost check averages.

Daniel Moretti· Apr 19· 3 min
Mark Anthony Group's Finnish Long Drink and White Claw products being loaded onto trucks in a large beverage distribution warehouse.

Mark Anthony Group Buys Finnish Long Drink, Boosting RTD Market

The ready-to-drink (RTD) cocktails market is projected to nearly triple from USD 3.

Daniel Moretti· Apr 18· 4 min
A close-up of the Paddock Paloma cocktail at the Kentucky Derby, featuring Tequila Herradura and Q Sparkling Grapefruit, with Churchill Downs in the background.

Paddock Paloma Debuts at Kentucky Derby Amid New Cocktail Trends

For the 2026 Kentucky Derby, Churchill Downs will debut the Paddock Paloma, an exclusive cocktail featuring Tequila Herradura and Q Sparkling Grapefruit, signaling a new era for event beverages.

Daniel Moretti· Apr 16· 3 min
A split visual contrasting a meticulously crafted artisanal cocktail with a vibrant display of convenient, pre-mixed cocktail orbs, symbolizing the bifurcated market.

Craft vs. Convenience: The Bifurcated Cocktail Market

At The Archer, two cheese-infused cocktails, The Black Sheep and The El Mancheguito 75, challenge traditional palates, while elsewhere, pre-mixed BuzzBallz in colorful orbs are flying off shelves.

Daniel Moretti· Apr 15· 6 min
Young adults in a UK pub selecting low- and no-alcohol drinks, reflecting a growing trend in moderation and mindful consumption.

Club Soda Surveys UK Low-ABV Market for Policymaking

Nearly half of young people in the UK now choose low- and no-alcohol drinks to moderate their consumption, a sharp increase from just 28% in 2018, according to Harpers Wine & Spirit .

Daniel Moretti· Apr 13· 3 min
Young adults socializing and enjoying cocktails in a stylish bar during early evening hours, reflecting the Gen Z daycap trend.

Gen Z Daycap Trend Reshapes Nightlife, Boosting Early Evening Cocktails

Online booking service OpenTable reports a sharp rise in 6pm restaurant reservations, signaling a seismic shift in how Gen Z consumes alcohol.

Daniel Moretti· Apr 12· 3 min
A crystal-clear craft ice cube chilling a beautifully presented cocktail in a dimly lit, upscale bar setting, symbolizing premium beverage trends.

Craft Ice Trends Reshape Cocktails and Beverages Through 2032

Some bars are now serving cocktails chilled with 100,000-year-old glacier ice sourced from ancient Greenland icebergs, according to Times of India .

Daniel Moretti· Apr 12· 4 min
A diverse group of young adults laughing and enjoying colorful BuzzBallz cocktails at a lively outdoor social event, highlighting the brand's appeal to Gen Z.

BuzzBallz Captures Gen Z, Dominates US Single-Serve Cocktail Market

In just three years, BuzzBallz rocketed from a niche premixed cocktail to a brand valued over $1 billion.

Daniel Moretti· Apr 11· 3 min
Elegant people on a sunny terrace enjoying Chandon Spritz, showcasing the luxury ready-to-drink wine-based premix from Moët Hennessy in a sophisticated setting.

Moët Hennessy Enters RTD Market With New Chandon Spritz Line

Moët Hennessy has launched its Chandon Spritz line, a trio of wine-based premixes, marking its entry into the ready-to-drink market. This move introduces a premium, convenient option from a globally recognized luxury brand.

Daniel Moretti· Apr 9· 3 min
A collection of Wigle Whiskey's new ready-to-drink canned cocktails, featuring various flavors, displayed on a wooden surface with a blurred background of a distillery.

Wigle Whiskey Launches New Ready-to-Drink Cocktails Line

Pittsburgh's Wigle Whiskey has launched a new line of five ready-to-drink canned cocktails, marking its entry into the convenient beverage market. These new bourbon- and vodka-based options are now available across Pennsylvania.

Daniel Moretti· Apr 7· 4 min
A stylish display of Wigle Whiskey's new ready-to-drink canned cocktails, featuring various flavors with bourbon and vodka bases, on a wooden bar.

Wigle Whiskey Launches New Ready-to-Drink Cocktails Line

Pittsburgh's Wigle Whiskey has launched a new line of five ready-to-drink canned cocktails, featuring both bourbon and vodka bases. These new beverages are available across Pennsylvania and online.

Daniel Moretti· Apr 7· 4 min
A bartender carefully adds a stream of golden extra virgin olive oil to a craft cocktail, highlighting the innovative use of savory ingredients in modern mixology.

The Rise of Olive Oil in Cocktails: A Savory Shift in Mixology

Olive oil is making an unexpected appearance in cocktails, moving from the kitchen to the bar as a key ingredient. This savory infusion is changing mixology by enhancing texture and balancing complex flavors.

Daniel Moretti· Apr 6· 5 min