Functional Beverages
19 articles
Kendall Jenner's TRIP Ambassadorship Signals New Celebrity Era in Functional Beverages
Functional beverage brand TRIP has surpassed a $300 million valuation, a remarkable achievement in a highly competitive market segment.
Functional Beverages Market to Reach $437B by 2034
PepsiCo recently acquired the prebiotic soda brand Poppi for approximately $2 billion.
Functional Beverages: Market Growth, Claims & Consumer Reality
Neutonic, a company founded in 2023, rapidly became the top-selling energy drink on Amazon.
Ready-to-drink beauty beverage market growth accelerates
The global Ready-to-Drink Beauty Beverage market, a segment promising benefits like anti-aging and collagen, is set to nearly double from USD 2,113.
Breaking Down Tieman's Fusion Coffee's Medium Fusion Ground Coffee: The Parts That Matter
For many, a morning cup of coffee is a non-negotiable ritual, but the accompanying jitters, crash, and acidity can be significant drawbacks. Tieman's Fusion Coffee offers a different approach, particularly with its Mediu…
Functional Beverage Market Booms Amidst Shifting Consumer Tastes
In just two years, launches of stress-relief and relaxation beverages featuring Turkey tail mushroom surged from two in 2023 to 13 in 2025, according to Ingredientsnetwork .
Pickle Juice Drink Popularity Soars: The Surprising Science Behind the Sip
The Pickle House is launching its Original Pickle Juice into 192 Waitrose stores, with a 500ml bottle priced at £8.
June 2026 Trends Show Functional Beverages Leading Emerging Drink Market
In June 2026, supermarket chains are dedicating 20% more shelf space to functional drinks than traditional sodas, according to Grocery Dive Analytics.
Functional Beverages Market Booms: Targeted Wellness Drives Growth
The functional beverages market, valued at USD 168.
How Soul Hum Elixirs' Unwind Elixir Creates The Perfect Alcohol-Free Evening Ritual
A cultural shift sees nearly half of Americans reducing alcohol consumption, leading to a rise in sophisticated non-alcoholic functional beverages. Soul Hum Elixirs' Unwind Elixir offers a mindful, plant-based alternative for an elevated alcohol-free evening ritual.
Searching "Best Coffee Near Me"? Get JoshSERIOUSCOFFEE's Fresh Roasts With Free US Shipping
JoshSERIOUSCOFFEE challenges the idea of 'best coffee near me' by emphasizing freshness and direct-to-consumer delivery of meticulously roasted beans. They also champion functional coffee, particularly mushroom-infused blends, to offer enhanced energy and focus without the jitters.
RTD Cocktails Tap Kava Root for Gen Z's Mood and Nootropic Boost
Vibes Beverages launched nationwide with three functional tonics, including one that delivers 60mg of kavalactones per can, according to brewbound .
Functional Beverages Market Surges Amid Shifting Consumer Tastes
U.S. sales of prebiotic and probiotic drinks more than tripled last year, while sales in the kombucha category rose 8%, according to AP News . This dramatic surge in niche health-focused beverages sig
Protein and Fiber Powering a Wellness Beverage Revolution
Global sales of functional beverages fortified with protein or fiber surged by 18% in 2023, reaching $45 billion, according to Euromonitor .
Functional Beverage Market Soars Amidst Strong Consumer Demand
Last year alone, U.S. sales of prebiotic and probiotic drinks more than tripled, contributing to a category so vast that NielsenIQ counted 53,000 unique products in the functional beverage market. Thi
Beyond the Buzz: Unpacking Functional Beverages Market Trends for 2026
The global functional beverages market is valued at over $147 billion, driven by a consumer shift toward drinks with specific health benefits. Unpack the data and trends behind this wellness revolution.
Beyond the Buzz: Data Reveals the New Consumer Playbook for Functional Beverages
The functional beverage market is undergoing a seismic shift. Discover the data behind the consumer demand for protein, fiber, and targeted health benefits in every sip.
NOOT Launches Functional RTD Non-Alcoholic Cocktails at Sprouts
The non-alcoholic beverage market is evolving beyond simple substitutes. A new category of functional RTD non-alcoholic cocktails is emerging, promising mood enhancement and mental focus without the alcohol.
Beyond Hydration: Decoding the Functional Beverage Market Growth Drivers
The global thirst for wellness is reshaping our drink choices. An analysis of the functional beverage market growth drivers reveals a multi-billion dollar shift towards drinks that do more than just hydrate.