Eagle Park Brewing Acquires SoulBoxer, Enters Canned Cocktails

Eagle Park Brewing Acquires SoulBoxer, Expands into Canned Cocktails

Milwaukee's Eagle Park Brewing & Distilling has acquired SoulBoxer Cocktail Co., marking a significant expansion into the ready-to-drink market. This deal brings SoulBoxer's classic cocktails to cans and paves the way for future non-alcoholic and THC-infused offerings.

Daniel Moretti

March 31, 2026 · 5 min read

Milwaukee’s Eagle Park Brewing & Distilling has acquired the ready-to-drink brand SoulBoxer Cocktail Co., in a deal announced on March 30, 2026.

The acquisition marks a significant moment of consolidation and strategic expansion within Wisconsin's burgeoning beverage industry. By absorbing SoulBoxer, a brand known for its bartender-quality bottled cocktails, Eagle Park is making an aggressive and calculated push into the high-growth ready-to-drink (RTD) market. The immediate consequence of the deal is the launch of three of SoulBoxer’s classic cocktails in a new canned format, set to ship across Wisconsin starting April 2, signaling a clear strategy to meet consumer demand for convenience and portability.

What We Know So Far

Eagle Park Brewing & Distilling has officially acquired SoulBoxer Cocktail Co., a Milwaukee-based brand founded in 2015. The deal was confirmed by multiple outlets, including the Milwaukee Journal Sentinel.
The acquisition was formally announced in a news release on March 30, 2026, as reported by industry publication Brewbound.
As a direct result of the acquisition, three popular SoulBoxer products—the Brandy Old Fashioned, Bourbon Old Fashioned, and Lakehouse Lemonade—will be launched for the first time in cans. Distribution to retailers across Wisconsin is scheduled to begin on April 2.
The two companies had a pre-existing business relationship. Eagle Park served as SoulBoxer’s co-packing partner prior to the sale, producing and packaging the cocktails at its large-scale production facility in Muskego, Wisconsin.
According to a report from Bevnet.com, Eagle Park's vision for the SoulBoxer brand extends beyond traditional spirits, with plans to explore non-alcoholic and THC-infused beverage formats in the future.

Furthermore, the planned expansion into non-alcoholic and THC-infused beverages shows a keen awareness of the blurring lines between traditional beverage categories. As a journalist covering this space, I've seen firsthand at trade shows and in market data how consumers are increasingly "sober curious" or seeking functional benefits from their drinks. The modern beverage portfolio is no longer siloed into beer, wine, and spirits. Eagle Park’s strategy reflects this new reality. By leveraging the SoulBoxer brand, they can venture into wellness-oriented categories like non-alcoholic spirits and mocktails, appealing to a completely different consumer segment while using the same brand equity. This diversification not only opens new revenue streams but also future-proofs the company against shifting consumer preferences away from traditional alcohol consumption.

Eagle Park Brewing Acquires SoulBoxer, Expands into Canned Cocktails

What We Know So Far

History and Expansion of Eagle Park Brewing Co.

How This Acquisition Reflects RTD Market Consolidation

What Happens Next

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