Flavor and Wellness

Daniel Moretti

Drinks & Brands Writer

Daniel Moretti is a Drinks & Brands Writer at Flavor and Wellness, where he covers the rapidly evolving landscape of beverages, consumer products, and emerging industry trends. His coverage focuses on analyzing the market to uncover innovative functional beverages and wellness-focused brands. By delivering expert-backed insights, Daniel helps readers make informed decisions about their beverage choices and overall lifestyle. He approaches each story with a dedication to dissecting product innovations and highlighting the latest developments in the wellness space.

Expertise

drinksbrandsemerging trendsfunctional beveragesconsumer productsmarket analysis

Coverage Areas

Drinks
Brands

Latest Articles

Close-up of diverse food product labels with certification seals, symbolizing trust and quality in consumer choices.
Brands

What Are Food Certifications and Why Do They Matter for Trust?

A recent study pinpointed the exact factors swaying Italian consumers' certified food purchases, exposing the hidden complexities behind a seemingly simple label.

Jul 20, 2026 · 4 min read

A beautifully presented zero-proof cocktail on a bar counter, with a blurred background of a lively, sophisticated bar setting.
Drinks

Zero-proof cocktail bar demand surges in the beverage industry

Atelier V in Indore introduced a six-drink, cocktail-first 0% ABV menu, giving zero-proof drinks the same attention as alcoholic ones, according to Outlook Traveller .

Jul 20, 2026 · 5 min read

A close-up of a vibrant, artisanal cocktail on a bar counter, with a subtle backdrop of craft beer bottles, symbolizing the changing landscape of beverage consumption.
Drinks

Cocktail Culture's Resurgence Challenges Beer's Dominance

In 2023, ready-to-drink (RTD) cocktails outsold craft beer in several key urban markets for the first time in decades.

Jul 20, 2026 · 5 min read

A diverse and bountiful farm landscape with hands exchanging fresh produce, symbolizing sustainable and ethical food production.
Brands

Top 5 Sustainable and Ethical Food Brands Making a Difference

Despite 70% of 'eco-friendly' food claims lacking verifiable certification, a small but growing number of sustainable food brands are proving that food production can actively heal the planet and empo

Jul 20, 2026 · 5 min read

Young adults from Gen Z enjoying cocktails and socializing at a modern bar, indicating increased alcohol participation.
Trends

Gen Z's Alcohol Participation Climbs to 74% Amid Shifting Trends

74% of legal drinking age Gen Z consumers now drink alcohol, a significant jump from just 66% three years ago.

Jul 19, 2026 · 4 min read

A high-tech food distribution center with holographic data streams visualizing the supply chain, highlighting transparency and efficiency.
Brands

What is food supply chain transparency and why does it matter?

The global food traceability market, valued at USD 23.

Jul 19, 2026 · 3 min read

A consumer inspects the ingredient list of a food product at a farmers market, highlighting the clean label movement's focus on transparency and naturalness.
Brands

What Is the Clean Label Movement in Food and Beverage?

Nearly one in three new food and beverage products launched globally now carries a 'clean label' claim, reflecting a significant market shift towards transparency and perceived naturalness.

Jul 18, 2026 · 6 min read

A consumer's hand carefully examines a product label on fresh produce in a brightly lit grocery store.
Brands

What is food and wellness brand transparency and why does it matter for consumer trust?

Product labeling alone accounts for nearly half, 48.

Jul 17, 2026 · 6 min read

A lively bar scene with diverse patrons enjoying colorful, expertly made non-alcoholic cocktails, showcasing a modern social gathering.
Trends

Why US Drinkers Choose Non-Alcoholic Over Full-Strength

A prominent New York City bar, 'The Zero Proof,' specializing entirely in non-alcoholic drinks, reported 150% revenue growth in its first year, according to Local Business Journal.

Jul 17, 2026 · 4 min read

A visually appealing arrangement of diverse hydrating beverages, including fruit-infused water, herbal teas, and electrolyte drinks, surrounded by fresh ingredients.
Drinks

Hydrating Drinks Beyond Water for Energy and Wellness

Even elite athletes at the 2026 FIFA World Cup will take mandatory water breaks, highlighting a universal need for optimal hydration that goes beyond just quenching thirst.

Jul 17, 2026 · 3 min read

Overhead view of a busy farm-to-table restaurant kitchen in Atlanta, with chefs preparing fresh, seasonal ingredients under natural light.
Brands

Farm-to-Table's Limited Impact on Sustainability in 2026

In Atlanta, Chef Kate Austen crafts a menu deeply rooted in soil and seasonality, embodying a collaborative food culture that thrives locally.

Jul 16, 2026 · 4 min read

A stylish home bar featuring convenience store items like pickle brine and soda bottles, alongside cocktail tools, suggesting creative and accessible drink making.
Drinks

Creative Convenience Store Cocktail Recipes for Your Home Bar

A jar of dill pickle brine, typically destined for the trash, can elevate a Bloody Mary to an unexpected level of savory sophistication, proving that gourmet cocktails can hide in plain sight.

Jul 16, 2026 · 7 min read

A bustling farmer's market scene with shoppers and a farmer, highlighting fresh produce and a sense of trust and ethical connection.
Brands

What is ethical sourcing in food and why does it matter?

A staggering 72% of U.

Jul 16, 2026 · 4 min read

Family enjoying frozen cocktails made with a home machine during a severe summer heatwave, finding cool relief and fun.
Drinks

Heatwaves Drive Unprecedented Surge in Frozen Cocktail Maker Demand

In July, sales of frozen drink makers surged by an astonishing 350% nationwide, as Americans sought immediate, personal relief from record-breaking heatwaves, according to The Industry Fashion .

Jul 14, 2026 · 3 min read

Assortment of premium and novelty canned cocktails displayed on a picnic table, showcasing summer drink trends and innovative flavors.
Drinks

Summer Canned Cocktail Trends Spark Premiumization and Novelty

Searches for 'soft-serve margarita' on Yelp surged by an astonishing 39,667% year-over-year, according to The Food Institute .

Jul 14, 2026 · 2 min read

A bright grocery store aisle showcasing fresh produce and clean-label packaged foods, with consumers making healthy choices.
Brands

What are the criteria and importance of clean label products?

The global clean label foods market, valued at USD 53.

Jul 14, 2026 · 5 min read

Person feeling unwell in extreme heat, holding an alcoholic drink, highlighting the dangers of dehydration and impaired temperature regulation.
Drinks

Extreme heat demands safer alcohol habits to prevent health risks

Drinking alcohol, often seen as a way to relax in the heat, actually acts as a diuretic, actively dehydrating the body and hindering its ability to cool down.

Jul 12, 2026 · 3 min read

A perfectly made authentic Mai Tai cocktail on a bar, with a blurred tropical beach scene in the background.
Drinks

Top 6 Travel Inspired Cocktails to Make at Home

A true Mai Tai is not red or bright orange, nor does it contain pineapple or orange juice.

Jul 12, 2026 · 6 min read

Friends enjoying refreshing canned mezcal cocktails at a sunny summer picnic, highlighting the vibrant colors and festive atmosphere.
Drinks

Top 5 Mezcal Canned Cocktails for Your Summer

Despite mezcal's surging popularity, a recent blind taste test revealed that 70% of new canned mezcal cocktails launched last year were rated 'disappointing' by aficionados, failing to capture the spi

Jul 11, 2026 · 6 min read

A stylish bar setup featuring a variety of colorful, garnished mocktails, showcasing the appeal of non-alcoholic spirits and mixers.
Drinks

Top 6 Best Non-Alcoholic Spirits and Mixers For Your Mocktails

The non-alcoholic mocktail market is valued at $8.

Jul 9, 2026 · 5 min read