Flavor and Wellness

Daniel Moretti

Drinks & Brands Writer

Daniel Moretti is a Drinks & Brands Writer at Flavor and Wellness, where he covers the rapidly evolving landscape of beverages, consumer products, and emerging industry trends. His coverage focuses on analyzing the market to uncover innovative functional beverages and wellness-focused brands. By delivering expert-backed insights, Daniel helps readers make informed decisions about their beverage choices and overall lifestyle. He approaches each story with a dedication to dissecting product innovations and highlighting the latest developments in the wellness space.

Expertise

drinksbrandsemerging trendsfunctional beveragesconsumer productsmarket analysis

Coverage Areas

Drinks
Brands

Latest Articles

Bottles and cans with clean label indicators on a production line, with consumers selecting them, representing the growing clean label beverage market.
Brands

What Is the Clean Label Movement in Beverages and Why Does It Matter?

Shoppers are willing to pay 20–30% more for beverages with clean label claims like organic or no artificial ingredients, according to Ingredion .

Sep 11, 2026 · 4 min read

Gen Z friends enjoying stylish ready-to-drink cocktails at a trendy bar, showcasing the booming market for convenient alcoholic beverages.
Drinks

Gen Z Fuels Ready-to-Drink Cocktail Boom, Shaking Up Spirits Market

Elevated versions of jello shots are available at retail, marking a dramatic shift in how young consumers choose to drink.

Sep 10, 2026 · 4 min read

A beautifully styled bar with transitional cocktails, featuring garnishes like apple slices and cinnamon sticks, set against a backdrop of fading summer and emerging fall.
Drinks

Transitional Cocktail Recipes for Summer to Fall Entertaining

Forget the sudden switch from mojitos to mulled wine; a Fall Margarita, blending tequila with apple cider and cinnamon, proves summer's spirit can gracefully evolve into autumn's embrace.

Sep 10, 2026 · 4 min read

A contrasting image showing a bountiful farm versus a barren landscape with an empty plate, symbolizing global food security disparities.
Brands

What are sustainable food systems and ethical food choices?

An alarming 683 million more people faced moderate to severe food insecurity in 2024 compared to 2015, exposing a critical failure in global food systems.

Sep 10, 2026 · 3 min read

Kendall Jenner as the global ambassador for TRIP, a functional beverage brand, holding a can amidst a lively, modern wellness event.
Brands

Kendall Jenner's TRIP Ambassadorship Signals New Celebrity Era in Functional Beverages

Functional beverage brand TRIP has surpassed a $300 million valuation, a remarkable achievement in a highly competitive market segment.

Sep 9, 2026 · 6 min read

A side-by-side comparison of Aldi ceramic food storage containers and Caraway Pyrex containers, showcasing their identical appearance despite a significant price difference.
Brands

Aldi Ceramic Containers Challenge Caraway Pyrex

A 3-piece set of ceramic food storage containers from Aldi, priced at $19.

Sep 8, 2026 · 3 min read

A stylish bar interior with diverse patrons enjoying cocktails in the early evening, reflecting new social drinking trends.
Drinks

Cocktail Culture Transforms: Bars Adapt to Shifting Social Habits

In early 2025, while 34 percent of Americans reported socializing earlier in the evening, new establishments like Old Haywood Filling Station were still launching, signaling a complex shift in how and

Sep 8, 2026 · 7 min read

A diverse group of farmers and consumers interacting in a vibrant marketplace, exchanging Fair Trade certified food products under warm sunlight.
Brands

What Are Fair Trade Certifications for Food Brands?

Despite Fair Trade's guaranteed minimum prices and premiums for producers, there are no conclusive results regarding the overall effect of these certifications on broader socioeconomic conditions.

Sep 7, 2026 · 4 min read

Spectators at the US Open enjoy the popular Honey Deuce cocktail, a refreshing blend of vodka, champagne, and honeydew melon liqueur, amidst a lively tournament atmosphere.
Drinks

US Open's Honey Deuce Cocktail Continues to Draw Crowds

Last year alone, nearly three-quarters of a million Honey Deuce cocktails were sold at the US Open, each priced at $23, according to USA Today .

Sep 7, 2026 · 3 min read

A sophisticated bar scene where bartenders expertly prepare classic cocktails like Negronis and Old Fashioneds, reflecting a growing consumer preference for heritage drinks.
Trends

Classic Cocktails Surge, Signaling Future Beverage Trends

In 2023, sales of Negronis and Old Fashioneds collectively surged by 25% across premium bars in major US cities, outpacing growth for all other cocktail categories combined, according to NielsenIQ .

Sep 7, 2026 · 4 min read

A colorful assortment of fresh organic fruits and vegetables, including apples, berries, leafy greens, and carrots, displayed on a wooden surface with natural lighting.
Brands

What Does USDA Certified Organic Mean for Your Food?

On October 21, 2002, the U.

Sep 6, 2026 · 3 min read

A close-up of an artfully prepared cocktail at 'Spaces Available', a new bar by the creators of Death & Co. in Seattle.
Drinks

Creators of Death & Co. Open New Cocktail Concept in Seattle

Despite being billed as the first Seattle outpost of New York's famed Death & Co.

Sep 5, 2026 · 3 min read

A consumer carefully inspects a food product label at a farmers market, surrounded by fresh produce, seeking clear sustainability information.
Brands

What are the criteria for sustainable and ethical food brands?

Nearly four in 10 packaged food products sold in Sydney supermarkets carry some form of sustainability claim, yet most of these declarations lack independent verification, leaving consumers to navigat

Sep 4, 2026 · 4 min read

A group of stylish Gen Z friends laughing and toasting with colorful, artfully crafted zero-proof cocktails at a trendy bar.
Trends

Gen Z's Thirst for Zero-Proof Cocktails Reshapes Beverage Industry

Sales of zero-proof spirits surged 108% by case volume in the past year, far outpacing any traditional spirits segment.

Sep 4, 2026 · 4 min read

A curated selection of award-winning non-alcoholic spirits and mixers, fresh garnishes, and elegant glassware arranged on a stylish bar cart for crafting sophisticated mocktails.
Drinks

Best Non-Alcoholic Spirits & Mixers for Mocktails

Old Fashioned Mix earned Double Gold at the San Francisco World Spirits Competition three years in a row (2022–2024), proving that sophisticated, award-winning mocktails are now within reach for consu

Sep 4, 2026 · 4 min read

A person using a battery-free, hand-crank kitchen scale in a sunlit, eco-friendly kitchen with plants.
Brands

Top 2 Sustainable Kitchen Tips for Eco-Friendly Living

At home, a simple twist of a knob can power a kitchen scale indefinitely, eliminating disposable batteries and showcasing how minor innovations drastically cut waste.

Sep 4, 2026 · 4 min read

A bartender prepares a spooky, non-alcoholic Halloween cocktail in a dimly lit bar with festive decorations and patrons enjoying mocktails.
Drinks

Local bars embrace latest seasonal non-alcoholic Halloween cocktail trends

This Halloween, one Brooklyn bar expects 40% of its seasonal cocktail sales from its new 'Spirit-Free Spooktacular' menu, a stark jump from last year's 10%.

Sep 3, 2026 · 3 min read

A stylish, dimly lit non-alcoholic speakeasy bar interior with a focus on a beautifully presented mocktail, representing the new wave of beverage trends.
Drinks

Jupiter 2026 Drinks Awards Set Local Beverage Trends

A new non-alcoholic speakeasy, 'The Sober Siren,' unexpectedly swept three major categories at the Best Of Jupiter 2026 Drinks awards, signaling a seismic shift in local preferences.

Sep 2, 2026 · 3 min read

A meticulously prepared Old Fashioned cocktail, showcasing its rich amber color and orange peel garnish, set against a backdrop of fine bourbons.
Drinks

Top 5 Bourbon Cocktails Ranked by Complexity and Flavor

A perfectly executed Old Fashioned, with just three ingredients beyond the bourbon, can reveal more layers of flavor than a ten-ingredient concoction, challenging common perceptions of cocktail comple

Sep 2, 2026 · 6 min read

A mixologist in a New Jersey bar prepares an Old Fashioned cocktail for takeout, symbolizing the new permanent law allowing cocktails to go.
Drinks

NJ Governor Signs Law Making Cocktails To Go Permanent

The temporary permission for New Jersey's bars to sell a perfectly mixed Old Fashioned for takeout has officially become permanent, thanks to Governor Mikie Sherrill's signature.

Aug 31, 2026 · 7 min read