Ritual Zero Proof
2 articles
Drinks
Ritual Zero Proof Launches Non-Alcoholic RTD Cocktails
The non-alcoholic beverage category in the United States has exploded, growing its retail sales value by a staggering 31% CAGR over the past five years, according to Diageo .
Daniel Moretti·May 12, 2026
Drinks
Ritual Zero Proof Launches Ready-to-Drink Non-Alcoholic Cocktails
Just weeks after Diageo paid $23 million to fully acquire Ritual Zero Proof, the non-alcoholic spirit brand, already number one in the US, is launching three new ready-to-drink canned cocktails.
Daniel Moretti·May 12, 2026