Flavor and Wellness

Social Drinking

6 articles

Young adults from Gen Z enjoying cocktails and socializing at a modern bar, indicating increased alcohol participation.
Trends

Gen Z's Alcohol Participation Climbs to 74% Amid Shifting Trends

74% of legal drinking age Gen Z consumers now drink alcohol, a significant jump from just 66% three years ago.

Daniel Moretti·July 19, 2026
Diverse groups of people socializing and enjoying colorful, sophisticated non-alcoholic drinks in a modern, ambient bar setting.
Drinks

Non-Alcoholic Drinks: Market Trends and Growth

US non-alcoholic beer sales surged by 32% in 2025, according to drinksip .

Daniel Moretti·June 7, 2026
Interior of Beyond Proof, Boston's first alcohol-free bar, showcasing patrons enjoying non-alcoholic craft cocktails in a stylish, social setting.
Drinks

Boston alcohol-free bar redefines social drinking scene

On April 7, Boston's first completely alcohol-free craft cocktail bar, Beyond Proof, opened its doors in Jamaica Plain.

Daniel Moretti·April 29, 2026
A diverse group of friends happily toasting with colorful, sophisticated non-alcoholic drinks in a stylish, modern bar setting, highlighting inclusive social gatherings.
Drinks

Non-Alcoholic Drinks Are Booming, Reshaping Social Drinking

The Wine Group, an alcohol industry giant, just acquired St.

Daniel Moretti·April 29, 2026
Stylish interior of an alcohol-free bar with patrons enjoying sophisticated mocktails in a vibrant, modern setting.
Drinks

Alcohol-free bars are rewriting social drinking culture for a generation.

At Getaway, a stylish bar in Greenpoint, Brooklyn, cocktails are priced at $13, but not a single drop of alcohol is served.

Daniel Moretti·April 29, 2026
A diverse group of Gen Z friends laughing and clinking glasses with various beverages, some alcoholic, some not, on a sunlit rooftop patio during the late afternoon, embodying the 'daycapping' trend.
Drinks

Gen Z Social Drinking Habits Evolve With 'Daycapping' Trend

Gen Z's social drinking habits are evolving, with a new trend called 'daycapping' seeing younger consumers prefer earlier drinking occasions. This shift reflects a desire to balance social life with wellness goals and next-day productivity.

Lauren Fisk·April 6, 2026