Drink Trends
4 articles

Women-Led RTD Cocktail Brands Launch Innovative New Flavors
Women-led RTD cocktail brands are making waves with innovative new flavors and a commitment to quality. This movement reflects a significant shift in the ready-to-drink market, driven by evolving consumer demands.

Spritz-Style Drinks See Rising Popularity on Spring Menus
As warm weather returns, spritz-style drinks are taking over patios and social gatherings. We explore the data-backed trend and the innovative new brands shaking up the classic cocktail.

Fever-Tree Expands Pineapple Ginger Beer, Mojito Mix Nationwide
Premium mixer brand Fever-Tree is launching its Pineapple Ginger Beer and Mojito Mix nationwide this spring and summer. This expansion aims to meet growing consumer demand for tropical flavors and high-quality at-home cocktail solutions.

Cocktail Maximalism and Zero-Proof Drinks Shape Modern Bar Scene
The modern bar scene is being shaped by two powerful, opposing forces: the over-the-top indulgence of cocktail maximalism and the mindful sophistication of zero-proof beverages.