Consumer Preferences

5 articles

A sophisticated bar scene where bartenders expertly prepare classic cocktails like Negronis and Old Fashioneds, reflecting a growing consumer preference for heritage drinks.

Classic Cocktails Surge, Signaling Future Beverage Trends

In 2023, sales of Negronis and Old Fashioneds collectively surged by 25% across premium bars in major US cities, outpacing growth for all other cocktail categories combined, according to NielsenIQ .

Daniel Moretti·September 7, 2026

A diverse range of colorful and health-focused functional beverages displayed attractively in a modern store setting, with a hand reaching for one.

Trends

Functional Beverages Market to Reach $437B by 2034

PepsiCo recently acquired the prebiotic soda brand Poppi for approximately $2 billion.

Lauren Fisk·September 6, 2026

A hand selecting a premium spirits-based ready-to-drink can from a bar shelf, symbolizing the shift in consumer preference over malt seltzers.

Trends

Spirits RTDs Outsell Malt Seltzers Amidst Billion-Dollar Boom

Spirits-based ready-to-drink beverages have surged by 32.

Daniel Moretti·August 11, 2026

Food

Consumers Embrace Swicy Food Trend's Sweet and Spicy Flavor Profiles

Yelp searches for 'butter soft serve' surged by 210% year over year, signaling a dramatic shift in consumer preference towards complex, 'swicy' flavor profiles.

Isabella Cortez·April 13, 2026

A skilled bartender using a sous-vide machine to infuse gin with foraged juniper and wild thyme, showcasing the culinary cocktail trend in a modern bar setting.

Trends

Why Bartenders Are Thinking Like Chefs: The Culinary Cocktail Trend's Evolution

Bartenders are thinking like chefs as the culinary cocktail trend evolves. Discover how new technology, sustainability, and changing consumer preferences are blurring the lines between kitchen and bar.

Daniel Moretti·April 2, 2026