Flavor and Wellness

Product Development

2 articles

Bottles and cans with clean label indicators on a production line, with consumers selecting them, representing the growing clean label beverage market.
Brands

What Is the Clean Label Movement in Beverages and Why Does It Matter?

Shoppers are willing to pay 20–30% more for beverages with clean label claims like organic or no artificial ingredients, according to Ingredion .

Daniel Moretti·September 11, 2026
A bustling farmers market scene with fresh, colorful produce and happy consumers, representing the clean label movement in food.
Brands

What is the Clean Label Movement in Food and Why Does it Matter?

The clean label ingredients market is projected to reach a staggering US$84.

Ryan Patel·September 5, 2026