Premiumization
6 articles
Classic Cocktails Surge, Signaling Future Beverage Trends
In 2023, sales of Negronis and Old Fashioneds collectively surged by 25% across premium bars in major US cities, outpacing growth for all other cocktail categories combined, according to NielsenIQ .
Summer Canned Cocktail Trends Spark Premiumization and Novelty
Searches for 'soft-serve margarita' on Yelp surged by an astonishing 39,667% year-over-year, according to The Food Institute .
Alcohol Brands Emphasize Value to Boost Sales Amidst Market Shifts
Diageo's mini canned Ketel One Vodka Espresso Martini cocktails, retailing individually for $4.
Why Koreans Are Choosing Premium Whiskey Over Heavy Drinking
South Korea's whiskey imports surged by 53% in 2022, hitting a record $260 million, according to the Korea Customs Service .
RTD cocktail market expands, driven by premiumization trends
Actor Miles Teller recently sold his stake in The Long Drink Company for a reported $325 million ( The Hollywood Reporter ).
Less but Better: How GLP-1 Users Are Rewriting the Food Industry's Playbook
GLP-1 weight-loss drugs are fundamentally altering consumer food purchasing habits, leading to reduced grocery cart volumes and a shift towards premium quality and protein-focused products.