Flavor and Wellness

Nootropics

2 articles

A vibrant, futuristic market scene showcasing innovative functional health products like nootropic sodas, high-protein bowls, and wellness shots, reflecting April's health brand marketing push.
Trends

Health Brands Innovate with Functional Products in April Marketing Push

This April, health and wellness brands are doubling down on functional products, from high-protein bowls to nootropic sodas. Discover the innovation strategies and market trends shaping the future of consumable health.

Daniel Moretti·April 5, 2026
NOOT functional non-alcoholic cocktails on display at Sprouts, sleek bottles on a rustic shelf, natural light, fresh produce in background, emphasizing wellness.
Drinks

NOOT Launches Functional RTD Non-Alcoholic Cocktails at Sprouts

The non-alcoholic beverage market is evolving beyond simple substitutes. A new category of functional RTD non-alcoholic cocktails is emerging, promising mood enhancement and mental focus without the alcohol.

Daniel Moretti·April 4, 2026