Flavor and Wellness

Kombucha

4 articles

Editorial illustration for Kefir vs. Kombucha: How to Pick the Fermented Drink That Fits Your Gut and Your Sugar Goals
Drinks

Kefir vs. Kombucha: How to Pick the Fermented Drink That Fits Your Gut and Your Sugar Goals

Kefir and kombucha are popular gut-friendly fermented drinks, but they differ significantly in base ingredients, probiotic diversity, taste, and sugar content. Choosing between them depends on your personal preferences for dairy, texture, and sugar goals.

Daniel Moretti·October 22, 2026
A bright, inviting kitchen scene with jars of homemade kimchi and kombucha, surrounded by fresh ingredients, symbolizing safe and healthy fermentation.
Recipes

Mastering Safe Home Fermentation for Kimchi and Kombucha

A single batch of improperly fermented kombucha can harbor harmful bacteria like E.

Isabella Cortez·July 9, 2026
A diverse group of young adults laughing and enjoying various flavors of kombucha in a bright, contemporary cafe setting, symbolizing a shift in social drinking habits.
Drinks

Gen Z's kombucha craze reshapes beverage industry trends

Despite decades of dominance, traditional alcohol consumption among Gen Z is down 20% compared to millennials at the same age, fueling a $2.

Daniel Moretti·July 5, 2026
A diverse group of consumers enthusiastically exploring a wide selection of functional beverages at a market, showcasing the growing demand for health-focused drinks.
Trends

Functional Beverages Market Surges Amid Shifting Consumer Tastes

U.S. sales of prebiotic and probiotic drinks more than tripled last year, while sales in the kombucha category rose 8%, according to AP News . This dramatic surge in niche health-focused beverages sig

Lauren Fisk·April 30, 2026