Flavor and Wellness

Kombucha

4 articles

A bright, inviting kitchen scene with jars of homemade kimchi and kombucha, surrounded by fresh ingredients, symbolizing safe and healthy fermentation.
Recipes

Mastering Safe Home Fermentation for Kimchi and Kombucha

A single batch of improperly fermented kombucha can harbor harmful bacteria like E.

Isabella Cortez·July 9, 2026
A diverse group of young adults laughing and enjoying various flavors of kombucha in a bright, contemporary cafe setting, symbolizing a shift in social drinking habits.
Drinks

Gen Z's kombucha craze reshapes beverage industry trends

Despite decades of dominance, traditional alcohol consumption among Gen Z is down 20% compared to millennials at the same age, fueling a $2.

Daniel Moretti·July 5, 2026
A diverse group of consumers enthusiastically exploring a wide selection of functional beverages at a market, showcasing the growing demand for health-focused drinks.
Trends

Functional Beverages Market Surges Amid Shifting Consumer Tastes

U.S. sales of prebiotic and probiotic drinks more than tripled last year, while sales in the kombucha category rose 8%, according to AP News . This dramatic surge in niche health-focused beverages sig

Lauren Fisk·April 30, 2026
A brightly lit supermarket aisle featuring diverse functional beverages like kombucha and adaptogenic waters, reflecting modern health and wellness trends.
Trends

Beyond Hydration: Decoding the Functional Beverage Market Growth Drivers

The global thirst for wellness is reshaping our drink choices. An analysis of the functional beverage market growth drivers reveals a multi-billion dollar shift towards drinks that do more than just hydrate.

Isabella Cortez·April 1, 2026