Functional Drinks

3 articles

A diverse group of people enjoying beautifully crafted non-alcoholic cocktails in a chic, upscale bar setting, showcasing intricate garnishes and elegant glassware.

Beyond Sobriety: The Non-Alcoholic Beverage Market Demands More Than Just No Alcohol

The non-alcoholic beverage market is rapidly maturing, demanding complex flavor profiles and functional benefits beyond just the absence of alcohol. Brands must innovate to offer sophisticated experiences that rival alcoholic counterparts.

Daniel Moretti·April 5, 2026

A group of diverse people in a chic bar, smiling and clinking glasses filled with colorful, non-alcoholic functional RTD cocktails, symbolizing the growing wellness beverage trend.

Drinks

Functional RTD Cocktails See Growth as Consumer Habits Change

The market for non-alcoholic functional RTD cocktails is rapidly expanding as new brands launch innovative products nationwide. This growth is driven by evolving consumer preferences for wellness-oriented beverages and a shift away from traditional spirits.

Daniel Moretti·April 4, 2026

A person's hand reaching for a colorful can of adaptogenic beverage in a brightly lit, modern grocery store aisle, symbolizing the growing consumer trend towards functional wellness drinks.

Trends

Beyond the Buzz: Analyzing Adaptogenic Beverages Market Growth and Consumer Trends

Discover the data behind the explosive growth of adaptogenic beverages. We analyze the market projections, consumer trends, and key drivers pushing these functional drinks into the mainstream.

Lauren Fisk·April 4, 2026