Flavor and Wellness

Curated Consumption

1 article

Young adults enjoying expertly crafted cocktails in a stylish home setting, showcasing Gen Z's preference for curated drinking experiences.
Drinks

Gen Z Drinking: Not Sober Curious, But Curated Consumption

At 84%, more legal-age Gen Z drinkers report consuming cocktails than any other generation, directly challenging the widespread assumption that they are a largely sober cohort.

Daniel Moretti·August 26, 2026