Flavor and Wellness

Consumer Demand

3 articles

Supermarket aisle in June 2026 showcasing a wide variety of functional beverages, with consumers choosing them over traditional sodas, indicating a major market shift.
Drinks

June 2026 Trends Show Functional Beverages Leading Emerging Drink Market

In June 2026, supermarket chains are dedicating 20% more shelf space to functional drinks than traditional sodas, according to Grocery Dive Analytics.

Daniel Moretti·June 7, 2026
Family enjoying s'mores around a campfire at dusk, highlighting the popularity of Hershey's chocolate for this classic treat.
Food

Hershey's S'mores Sales Soar Amidst Surging Consumer Demand

In 2025, consumers spent nearly $250 million on Hershey's branded chocolate specifically for s'mores, marking a 9% increase from the previous year, according to IndexBox and fooddive .

Isabella Cortez·June 4, 2026
A bright, contemporary kitchen showcasing innovative functional food products from a CPG brand, symbolizing health and market growth.
Nutrition

What Are Functional Foods and Why Do They Matter for CPG Brands in 2026?

The global functional food market is set to nearly double in less than a decade, soaring from USD 249.

Ryan Patel·June 3, 2026