Flavor and Wellness

Alcohol Sales

2 articles

A busy, upscale bar scene with bartenders serving pre-mixed cocktails to happy customers, illustrating the surge in ready-to-drink beverage sales and their impact on the on-premise market.
Drinks

Pre-Mixed Cocktail Sales Surge, Reshaping On-Premise Market

Alcoholic ready-to-drink (RTD) beverage sales have grown by over a third in two years, signaling a major shift in the on-premise market and consumer drinking habits worldwide.

Daniel Moretti·April 9, 2026
A diverse group of young adults enjoying modern RTD cocktails and sophisticated non-alcoholic drinks in a trendy, well-lit bar, symbolizing the significant shift in US beverage consumption habits.
Drinks

US Alcohol Sales Decline as Consumers Shift to RTDs, Non-Alcoholics

New data reveals a significant decline in U.S. alcohol sales for March, signaling a major consumer shift towards ready-to-drink (RTD) and non-alcoholic beverages driven by wellness and convenience.

Daniel Moretti·April 8, 2026