Flavor and Wellness

Alcohol Industry

3 articles

A visual representation of US alcohol market shift, with elegant spirits outshining traditional beer in terms of revenue.

US alcohol: Spirits revenue forecast to surpass beer by 2025

For the first time in modern history, Americans are projected to spend more money on spirits than on beer by 2025.

Daniel Moretti·July 7, 2026

Mini canned premium vodka cocktails and premium liquor bottles displayed on a modern bar counter, emphasizing convenience and value.

Alcohol Brands Emphasize Value to Boost Sales Amidst Market Shifts

Diageo's mini canned Ketel One Vodka Espresso Martini cocktails, retailing individually for $4.

Daniel Moretti·June 26, 2026

Sazerac's investment in 818 Tequila and Sipmargs, showcasing the growing influence of celebrity-owned brands in the spirits market.

Sazerac Invests in 818 Tequila, Boosting Celebrity Beverages

Spirits giant Sazerac recently acquired stakes in both Kendall Jenner's 818 Tequila and influencer Alix Earle's Sipmargs.

Daniel Moretti·May 21, 2026