Flavor and Wellness

Spirits Market

2 articles

Gen Z friends enjoying stylish ready-to-drink cocktails at a trendy bar, showcasing the booming market for convenient alcoholic beverages.
Drinks

Gen Z Fuels Ready-to-Drink Cocktail Boom, Shaking Up Spirits Market

Elevated versions of jello shots are available at retail, marking a dramatic shift in how young consumers choose to drink.

Daniel Moretti·September 10, 2026
A diverse group of people happily drinking colorful ready-to-drink cocktails outdoors, symbolizing the rise of RTDs over traditional spirits.
Drinks

RTDs boost sales as traditional spirits decline 4.4%

In Q1 2026, spirits-based ready-to-drink cocktails surged by 30% in dollar sales.

Daniel Moretti·May 27, 2026