Flavor and Wellness

Social Habits

2 articles

A stylish bar interior with diverse patrons enjoying cocktails in the early evening, reflecting new social drinking trends.
Drinks

Cocktail Culture Transforms: Bars Adapt to Shifting Social Habits

In early 2025, while 34 percent of Americans reported socializing earlier in the evening, new establishments like Old Haywood Filling Station were still launching, signaling a complex shift in how and

Daniel Moretti·September 8, 2026
A group of friends happily pregaming with cocktails at home before a night out, highlighting the trend of saving money on expensive venue drinks.
Drinks

Americans are pregaming at home to save money on drinks

At Madison Square Garden, a single cocktail can set patrons back at least $25, a price point that pushes nearly a third of Americans to pre-drink at home before heading out for social engagements.

Daniel Moretti·April 24, 2026