Flavor and Wellness

Modelo

2 articles

Diverse group of young adults socializing and enjoying Modelo beer in a lively urban environment at dusk, showcasing the brand's appeal to a younger demographic.
Food

Modelo's New Strategy Aims to Capture Younger Beer Drinkers

In January, Modelo launched a nonalcoholic chelada, only to follow it months later with high-alcohol varieties exceeding 8% ABV, a bold strategic move.

Isabella Cortez·June 24, 2026
Split image: a refreshing non-alcoholic RTD cocktail with Lion's Mane and caffeine next to a premium high-ABV alcoholic RTD cocktail, illustrating market divergence.
Brands

10 Barrel Brewing Launches Two New Ready-to-Drink Cocktail Lines

On May 4, 2026, 10 Barrel Brewing launched a non-alcoholic RTD cocktail infused with Lion's Mane and caffeine.

Daniel Moretti·May 5, 2026