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Hard Seltzer

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A hand selecting a premium spirits-based ready-to-drink can from a bar shelf, symbolizing the shift in consumer preference over malt seltzers.

Spirits RTDs Outsell Malt Seltzers Amidst Billion-Dollar Boom

Spirits-based ready-to-drink beverages have surged by 32.

Daniel Moretti·August 11, 2026

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