Gen Z Drinking Habits

1 article

Diverse group of people enjoying colorful non-alcoholic drinks in a stylish, modern bar setting, highlighting a shift towards wellness.

Wellness Trends Drive Growth in Alcohol Alternatives

Only 54% of U.S. adults reported drinking in 2025, marking the lowest rate in Gallup's nearly 90-year record, according to the Miami Herald . This significant decline reflects a broader societal shift

Daniel Moretti·August 12, 2026