Flavor and Wellness

Environmental Claims

3 articles

A bountiful display of fresh, organic produce on a rustic table, symbolizing sustainable food and beverage branding.
Brands

How Sustainable Branding Practices in Food & Beverage Drive Consumer Loyalty

New legal provisions in Canada now impose significant penalties for food and beverage brands making misleading environmental claims, signaling a global shift towards stricter oversight.

Daniel Moretti·June 30, 2026
A supermarket aisle with food products, some appearing sustainable but with subtle hints of greenwashing and deception.
Brands

Navigating Greenwashing in Sustainable Food Claims

Nearly four in 10 packaged foods in Sydney supermarkets boast sustainability claims.

Daniel Moretti·May 15, 2026
A split image contrasting a healthy farm with a polluted industrial scene, highlighting the confusion consumers face with food sustainability claims on supermarket shelves.
Brands

Finding True Sustainable Sourcing Certifications for Food

In Australian supermarkets, products in the meat and confectionery categories carrying 'environmental claims' actually had significantly higher emissions than those without any such claims, according

Daniel Moretti·May 12, 2026