Elderflower Liqueur

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A Hugo Spritz cocktail in the foreground, with an Aperol Spritz in the background, set against a bright, summery outdoor bar scene in the UK.

Hugo Spritz Poised to Overtake Aperol in UK Summer Drinks

In Great Britain, sales of the Hugo Spritz soared by 196% in the three months to the end of June, signaling a major shift in summer drink preferences, according to Theguardian .

Daniel Moretti·August 9, 2026