Cocktail Trends
6 articles
Top 5 Most Googled Cocktails in America
In 2026, the Old Fashioned surprisingly reigns as America's most searched cocktail, surpassing even the ubiquitous Margarita.
Hugo Spritz Searches Surge 1,121% As It Challenges Aperol's Reign
Yelp reported a staggering 1,121% increase in searches for 'Hugo Spritz' compared to the previous year.
Summer Canned Cocktail Trends Spark Premiumization and Novelty
Searches for 'soft-serve margarita' on Yelp surged by an astonishing 39,667% year-over-year, according to The Food Institute .
Major Cities Showcase Emerging Craft Cocktail Trends
In Phoenix, "The Little Woody" opened last month, featuring cocktails infused with local prickly pear and mesquite, according to Phoenix New Times .
Ready-to-drink cocktails elevate spring entertaining in 2026
While total U.S. alcohol sales dropped by 2.4% in early 2026, prepared cocktails defied the trend, surging by 4.7% year-over-year, signaling a dramatic shift in how Americans drink. The four weeks end
Spritz-Style Drinks See Rising Popularity on Spring Menus
As warm weather returns, spritz-style drinks are taking over patios and social gatherings. We explore the data-backed trend and the innovative new brands shaking up the classic cocktail.