Flavor and Wellness

Alcohol Trends

2 articles

Gen Z friends enjoying stylish ready-to-drink cocktails at a trendy bar, showcasing the booming market for convenient alcoholic beverages.
Drinks

Gen Z Fuels Ready-to-Drink Cocktail Boom, Shaking Up Spirits Market

Elevated versions of jello shots are available at retail, marking a dramatic shift in how young consumers choose to drink.

Daniel Moretti·September 10, 2026
A diverse group of Gen Z friends laughing and clinking glasses with various beverages, some alcoholic, some not, on a sunlit rooftop patio during the late afternoon, embodying the 'daycapping' trend.
Drinks

Gen Z Social Drinking Habits Evolve With 'Daycapping' Trend

Gen Z's social drinking habits are evolving, with a new trend called 'daycapping' seeing younger consumers prefer earlier drinking occasions. This shift reflects a desire to balance social life with wellness goals and next-day productivity.

Lauren Fisk·April 6, 2026