Flavor and Wellness

Wellness Industry

3 articles

Kendall Jenner as the global ambassador for TRIP, a functional beverage brand, holding a can amidst a lively, modern wellness event.
Brands

Kendall Jenner's TRIP Ambassadorship Signals New Celebrity Era in Functional Beverages

Functional beverage brand TRIP has surpassed a $300 million valuation, a remarkable achievement in a highly competitive market segment.

Daniel Moretti·September 9, 2026
Diverse group of people joyfully dancing and socializing at a vibrant, alcohol-free coffee clubbing event with colorful lights.
Wellness

Wellness industry expands sober social events and raves

Coffee Clubbing events have surged by an astonishing 478%, signaling a dramatic shift in how people choose to socialize and seek recreation.

Chloe Bennett·April 13, 2026
A person meditating in a tranquil, modern wellness retreat, surrounded by natural light and plants, symbolizing the lasting wellbeing benefits discovered in the Miraval and Humin measurable wellness study.
Wellness

Miraval Resorts and Humin Release Groundbreaking Measurable Wellness Study

Miraval Resorts & Spas and Humin have released results from a groundbreaking measurable wellness study, suggesting immersive retreats are positively correlated with lasting wellbeing benefits for guests. This research marks a pivotal moment for the wellness industry, establishing a new benchmark for understanding and tracking tangible outcomes.

Chloe Bennett·April 1, 2026