Spirits Industry

2 articles

A diverse group of young adults enjoying modern RTD cocktails and sophisticated non-alcoholic drinks in a trendy, well-lit bar, symbolizing the significant shift in US beverage consumption habits.

US Alcohol Sales Decline as Consumers Shift to RTDs, Non-Alcoholics

New data reveals a significant decline in U.S. alcohol sales for March, signaling a major consumer shift towards ready-to-drink (RTD) and non-alcoholic beverages driven by wellness and convenience.

Daniel Moretti·April 8, 2026

Anita Goodson and Melanie Nelson, co-founders of Spirited Brands, proudly showcasing their innovative craft ready-to-drink cocktails, Soke and Soula, in a sleek, modern setting.

Drinks

Valley Women Innovate Ready-to-Drink Cocktails With Craft Flavors

Valley entrepreneurs Anita Goodson and Melanie Nelson are expanding Spirited Brands' portfolio of ready-to-drink cocktails, tapping into a rapidly growing market segment. Their craft-style RTDs, like Soke and Soula, are resonating strongly with consumers seeking premium ingredients and innovative flavors.

Daniel Moretti·April 3, 2026