Flavor and Wellness

Social Media Marketing

2 articles

Kendall Jenner as the global ambassador for TRIP, a functional beverage brand, holding a can amidst a lively, modern wellness event.
Brands

Kendall Jenner's TRIP Ambassadorship Signals New Celebrity Era in Functional Beverages

Functional beverage brand TRIP has surpassed a $300 million valuation, a remarkable achievement in a highly competitive market segment.

Daniel Moretti·September 9, 2026
Chefs in a busy kitchen plating trendy dishes inspired by viral social media food challenges, highlighting the impact on the food industry.
Food

Viral food trends: Reshaping the food industry and consumer habits

Applebee's O-M-Cheeseburger, a direct result of a viral trend, quickly became the chain's No.

Isabella Cortez·April 17, 2026