On Premise

1 article

A busy, upscale bar scene with bartenders serving pre-mixed cocktails to happy customers, illustrating the surge in ready-to-drink beverage sales and their impact on the on-premise market.

Pre-Mixed Cocktail Sales Surge, Reshaping On-Premise Market

Alcoholic ready-to-drink (RTD) beverage sales have grown by over a third in two years, signaling a major shift in the on-premise market and consumer drinking habits worldwide.

Daniel Moretti·April 9, 2026