Noot

2 articles

A group of diverse people in a chic bar, smiling and clinking glasses filled with colorful, non-alcoholic functional RTD cocktails, symbolizing the growing wellness beverage trend.

Functional RTD Cocktails See Growth as Consumer Habits Change

The market for non-alcoholic functional RTD cocktails is rapidly expanding as new brands launch innovative products nationwide. This growth is driven by evolving consumer preferences for wellness-oriented beverages and a shift away from traditional spirits.

Daniel Moretti·April 4, 2026

NOOT functional non-alcoholic cocktails on display at Sprouts, sleek bottles on a rustic shelf, natural light, fresh produce in background, emphasizing wellness.

Drinks

NOOT Launches Functional RTD Non-Alcoholic Cocktails at Sprouts

The non-alcoholic beverage market is evolving beyond simple substitutes. A new category of functional RTD non-alcoholic cocktails is emerging, promising mood enhancement and mental focus without the alcohol.

Daniel Moretti·April 4, 2026