Flavor and Wellness

Kendall Jenner

2 articles

Kendall Jenner as the global ambassador for TRIP, a functional beverage brand, holding a can amidst a lively, modern wellness event.
Brands

Kendall Jenner's TRIP Ambassadorship Signals New Celebrity Era in Functional Beverages

Functional beverage brand TRIP has surpassed a $300 million valuation, a remarkable achievement in a highly competitive market segment.

Daniel Moretti·September 9, 2026
Sazerac's investment in 818 Tequila and Sipmargs, showcasing the growing influence of celebrity-owned brands in the spirits market.
Drinks

Sazerac Invests in 818 Tequila, Boosting Celebrity Beverages

Spirits giant Sazerac recently acquired stakes in both Kendall Jenner's 818 Tequila and influencer Alix Earle's Sipmargs.

Daniel Moretti·May 21, 2026