Food Marketing
6 articles
What is the Clean Label Movement in Food and Why Does it Matter?
The clean label ingredients market is projected to reach a staggering US$84.
Food brands exploit 'soft claims' to push unhealthy products, harming children.
Over 80% of food advertising promotes fast food, sugary drinks, candy, and unhealthy snacks, directly influencing children's dietary choices, according to the UConn Rudd Center .
Violife Debunks Dairy-Free Cheese Myths in New Social Series
Violife has launched its 'Undairy the Dish' social series on TikTok and Instagram, directly tackling common consumer concerns about vegan cheese's taste, meltiness, and texture.
What is Clean Label Food and Why Does Consumer Trust Matter?
You might pay more for a 'clean label' snack, believing it offers superior health or safety, only to find no actual nutritional or safety advantage over its conventional counterpart.
Navigating Greenwashing in Sustainable Food Claims
Nearly four in 10 packaged foods in Sydney supermarkets boast sustainability claims.
Viral food trends: Reshaping the food industry and consumer habits
Applebee's O-M-Cheeseburger, a direct result of a viral trend, quickly became the chain's No.